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~subject:"B-to-B-Marketing"
~subject:"Innovation"
~subject:"Theory"
~type_genre:"Collection of articles of several authors"
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Search: subject_exact:"Brand personality"
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B-to-B-Marketing
Innovation
Theory
Brand image
67
Markenimage
67
Brand management
35
Markenführung
35
Consumer behaviour
18
Deutschland
18
Konsumentenverhalten
18
Germany
17
Markenpolitik
15
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14
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14
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12
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9
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9
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8
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7
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7
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Collection of articles of several authors
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274
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73
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52
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8
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Albers, Sönke
3
Meffert, Heribert
2
Beverland, Michael B.
1
Burmann, Christoph
1
Czech, Anna
1
Fra̢czkiewicz-Wronka, Aldona
1
Gołuchowski, Jerzy
1
Haase, Henning
1
Haldane, John
1
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Ivanova-Gongne, Maria
1
Kall, Jacek
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Koers, Martin
1
Koporcic, Nikolina
1
Lostao, Pilar
1
Matys, Erwin
1
Mick, David Glen
1
Mora, Juan Manuel
1
Naval Durán, Concepción
1
Nyström, Anna-Greta
1
Pérez Díaz, Víctor
1
Ratneshwar, S.
1
Ratneshwar, Srinivasan
1
Rodríguez, Juan Carlos
1
Sadlak, Jan
1
Simpson, Louise
1
Sojkin, Bogdan
1
Sporek, Tadeusz
1
Trosien, Gerhard
1
Törnroos, Jan-Åke
1
Waśkowski, Zygmunt
1
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1
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Arbeitskreis Sportökonomie
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
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Uniwersytet Ekonomiczny w Katowicach
1
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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2
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1
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1
Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
1
Sportökonomie : Schriftenreihe des Arbeitskreises Sportökonomie e.V.
1
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ECONIS (ZBW)
17
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1
Special section on: SI : branding in B2B context
2018
Persistent link: https://www.econbiz.de/10012005763
Saved in:
2
Developing insights on branding in the B2B context : case studies from business practice
Koporcic, Nikolina
(
ed.
);
Ivanova-Gongne, Maria
(
ed.
); …
-
2018
-
first edition
Persistent link: https://www.econbiz.de/10011867650
Saved in:
3
Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz
(
ed.
);
Czech, Anna
(
ed.
)
-
Uniwersytet Ekonomiczny w Katowicach
-
2018
Persistent link: https://www.econbiz.de/10011968717
Saved in:
4
Reputación de universidades
Haldane, John
;
Naval Durán, Concepción
;
Younger, Rupert
; …
-
2015
Persistent link: https://www.econbiz.de/10011479821
Saved in:
5
Wykorzystanie nowych mediów w public relations
Gołuchowski, Jerzy
(
contributor
); …
-
2013
Persistent link: https://www.econbiz.de/10010236234
Saved in:
6
Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009535386
Saved in:
7
Special issue: Building, implementing, and managing brand equity in business markets
Beverland, Michael B.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008807171
Saved in:
8
Zarza̢dzanie produktem : kreowanie marki
Kall, Jacek
(
contributor
);
Sojkin, Bogdan
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10013444695
Saved in:
9
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Albers, Sönke
(
ed.
)
-
2007
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003380092
Saved in:
10
Markenmanagement : identitätsorientierte Markenführung und praktische Umsetzung ; mit Best Practice-Fallstudien
Meffert, Heribert
(
ed.
);
Burmann, Christoph
(
contributor
); …
-
2005
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10002536862
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1
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