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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
USA
12
United States
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Marketing
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Salespeople
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Selling
9
Verkauf
9
Verkaufspersonal
9
Sales promotion
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Verkaufsförderung
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Beziehungsmarketing
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Marketing management
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Marketingmanagement
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Perception
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Relationship marketing
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Saudi Arabia
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Saudi-Arabien
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Wahrnehmung
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Customer value
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Kundenwert
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Qualitative Methode
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Qualitative method
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Sales-marketing interface
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Grounded Theory
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Grounded theory
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Interface management
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Lieferantenmanagement
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Schnittstellenmanagement
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Supplier relationship management
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qualitative
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Confidence
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Customer integration
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Emerging economies
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Ethik
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Malshe, Avinash
2
Biemans, Wim G.
1
Brenčič, Maja Makovec
1
Khatib, Jamal A. al-
1
Sailors, John J.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
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ECONIS (ZBW)
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Marketing-sales interface configurations in B2B firms
Biemans, Wim G.
;
Brenčič, Maja Makovec
;
Malshe, Avinash
- In:
Industrial marketing management : the international …
39
(
2010
)
2
,
pp. 183-194
Persistent link: https://www.econbiz.de/10003956044
Saved in:
2
Business-to-Business negotiations : the role of relativism, deceit, and opportunism
Malshe, Avinash
;
Khatib, Jamal A. al-
;
Sailors, John J.
- In:
Journal of business-to-business marketing
17
(
2010
)
2
,
pp. 173-207
Persistent link: https://www.econbiz.de/10003991864
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