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~subject:"B-to-B-Marketing"
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B-to-B-Marketing
China
23
Consumer behaviour
8
Konsumentenverhalten
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Social Web
6
Social web
6
Theorie
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6
E-commerce
5
Electronic Commerce
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Online-Handel
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Information technology
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Informationstechnik
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Internet marketing
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Online-Marketing
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Unternehmenserfolg
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Advertising
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Advertising effects
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Organizational change
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Taiwan
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Liu, Martin J.
2
Luo, Jun
2
Tóth, Zsófia
2
Itani, Omar S.
1
Liu, Yuan
1
Mrad, Mona
1
Pinsonneault, Alain
1
Qu, Wen Guang
1
Tomiuk, Daniel
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Wang, Shaoqing
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Yuan, Ruizhi
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
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ECONIS (ZBW)
3
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B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
2
Social media-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
3
The impacts of social trust on open and closed B2B e-commerce : a Europe-based study
Qu, Wen Guang
;
Pinsonneault, Alain
;
Tomiuk, Daniel
; …
- In:
Information & management : the internat. journal of …
52
(
2015
)
2
,
pp. 151-159
Persistent link: https://www.econbiz.de/10010503292
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