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Bankgeschäft
Beziehungsmarketing
7
Relationship marketing
6
India
5
Indien
5
Information technology
4
Customer relationship management
3
Informationstechnik
3
Mobile CRM
3
Banking services
2
Consumer behaviour
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Elektronisches Geld
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IT-enabled organizational transformation
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ITBV benefits
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ITBV causality
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Information technology business value
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Information technology business value (ITBV) benefits
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Informational benefits
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Mediating factors
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Mobile communications
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Mobilkommunikation
2
Organization dynamic capability
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Re-conceptualization
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Strategic benefits
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Transactional benefits
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Transformational benefits
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2006-2010
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AHP
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AHP approach
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AHP-Verfahren
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Banking
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Betriebliche Wertschöpfung
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Betriebliches Informationssystem
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Bibliometrics
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Bibliometrie
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Business intelligence system
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CRM
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CSFs
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Consumer's perspective
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Dienstleistungssektor
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Awasthi, Preety
3
Sangle, Purnima S.
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International journal of electronic customer relationship management : IJECRM
2
Business process management journal
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ECONIS (ZBW)
2
OLC EcoSci
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Concerns vital for mobile CRM in banking : a qualitative study
Awasthi, Preety
;
Sangle, Purnima S.
- In:
International journal of electronic customer …
7
(
2013
)
1
,
pp. 45-67
Persistent link: https://www.econbiz.de/10009783141
Saved in:
2
Concerns vital for mobile CRM in banking : a qualitative study
Awasthi, Preety
;
Sangle, Purnima S.
- In:
International journal of electronic customer …
7
(
2013
)
1
,
pp. 45-67
Persistent link: https://www.econbiz.de/10010184749
Saved in:
3
Consumer's expectations from mobile CRM services : a banking context
Sangle, Purnima S.
;
Awasthi, Preety
- In:
Business process management journal
17
(
2011
)
6
,
pp. 898-918
Persistent link: https://www.econbiz.de/10009408680
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