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~subject:"Bayes-Statistik"
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Search: subject:"Customer-base analysis"
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Bayes-Statistik
Consumer behaviour
11
Konsumentenverhalten
11
customer base analysis
11
Beziehungsmarketing
10
Relationship marketing
10
Theorie
9
Theory
9
Customer base analysis
7
Customer value
7
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7
Pareto/NBD
6
customer lifetime value
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customer-base analysis
5
Bayesian estimation
4
Bayesian inference
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Markov chain
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Pareto/NBD model
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Customer-base analysis
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forecasting
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probability models
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Aggregation
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BG/BB
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BTYD
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Bayesian nonparametrics
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Adler, Jost
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Ansari, Asim
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Bradlow, Eric T.
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Dew, Ryan
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Fader, Peter
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Gopalakrishnan, Arun
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Park, Chang Hee
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Park, Young-hoon
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
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ECONIS (ZBW)
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Worth the effort? : comparison of different MCMC algorithms for estimating the Pareto/NBD model
Simon, Lydia
;
Adler, Jost
- In:
Journal of business economics : JBE
92
(
2022
)
4
,
pp. 707-733
Persistent link: https://www.econbiz.de/10013438856
Saved in:
2
A cross-cohort changepoint model for
customer-base
analysis
Gopalakrishnan, Arun
;
Bradlow, Eric T.
;
Fader, Peter
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10011672435
Saved in:
3
Bayesian nonparametric
customer
base
analysis
with model-based visualizations
Dew, Ryan
;
Ansari, Asim
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10011864752
Saved in:
4
A multi-category
customer
base
analysis
Park, Chang Hee
;
Park, Young-hoon
;
Schweidel, David A.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
3
,
pp. 266-279
Persistent link: https://www.econbiz.de/10010427995
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