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~subject:"Behavioural finance"
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Behavioural finance
Marketing-finance interface
28
marketing-finance interface
20
Börsenkurs
14
Share price
14
Capital income
11
Kapitaleinkommen
11
Customer satisfaction
9
Ankündigungseffekt
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Announcement effect
8
Event study
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Kundenzufriedenheit
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Advertising
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Innovation
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Marketing management
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Shareholder value
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Werbung
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customer satisfaction
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Aktienmarkt
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Brand management
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Firm performance
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Markenführung
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Marketingmanagement
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Shareholder Value
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Stock market
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Unternehmenserfolg
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marketing–finance interface
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Anlageverhalten
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Brand image
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Initial public offering
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Markenimage
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Marketing
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Marketing–finance interface
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New product development
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CAPM
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Aspara, Jaakko
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Cillo, Paola
1
Griffith, David A.
1
Hoffmann, Arvid O. I.
1
Ketteler, Dana
1
Low, Angie
1
Luo, Xueming
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Rubera, Gaia
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Tuck Siong Chung
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
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Journal of the Academy of Marketing Science
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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The new product portfolio innovativeness-stock returns relationship : the role of large individual investors’ culture
Cillo, Paola
;
Griffith, David A.
;
Rubera, Gaia
- In:
Journal of marketing
82
(
2018
)
6
,
pp. 49-70
Persistent link: https://www.econbiz.de/10011955018
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2
The impact of investor impatience and environmental turbulence on myopic marketing management and stock performance
Tuck Siong Chung
;
Low, Angie
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
3
,
pp. 660-677
Persistent link: https://www.econbiz.de/10011758122
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3
How experiences with trading a company's stock influence customer attitudes and purchasing behavior
Hoffmann, Arvid O. I.
;
Ketteler, Dana
- In:
The international journal of bank marketing : IJBM
33
(
2015
)
7
,
pp. 963-992
Persistent link: https://www.econbiz.de/10011490882
Saved in:
4
Do institutional investors pay attention to customer satisfaction and why?
Luo, Xueming
;
Zhang, Ran
;
Zhang, Weining
;
Aspara, Jaakko
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10010345200
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