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Kim, Youn-kyung
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Kumar, Archana
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Lee, Hyun-joo
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The store-as-a-brand strategy : the effect of store environment on customer responses
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of retailing and consumer services
21
(
2014
)
5
,
pp. 685-695
Persistent link: https://www.econbiz.de/10010407241
Saved in:
2
Indian consumers' brand equity toward a US and local qpparel brand
Lee, Hyun-joo
;
Kumar, Archana
;
Kim, Youn-kyung
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 469-485
Persistent link: https://www.econbiz.de/10008654343
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