The store-as-a-brand strategy : the effect of store environment on customer responses
Archana Kumar; Youn-Kyung Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Kumar, Archana ; Kim, Youn-kyung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 685-695
|
| Subject: | Single-brand apparel retailer | Stimulus-organism-response model | Store environment | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010407241