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~subject:"Beschwerdemanagement"
~subject:"Konsumentenpräferenzen"
~subject:"Lieferantenmanagement"
~type_genre:"Fallstudie"
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Beschwerdemanagement
Konsumentenpräferenzen
Lieferantenmanagement
B-to-B-Marketing
122
Business-to-business marketing
122
Deutschland
41
Germany
41
Business-to-Business-Marketing
25
Supplier relationship management
25
Beziehungsmarketing
16
Relationship marketing
16
Business network
14
Unternehmensnetzwerk
14
Bundling strategy
13
Leistungsbündel
13
Theorie
12
Theory
12
Marketingmanagement
9
USA
9
United States
9
Brand management
8
E-commerce
8
Electronic Commerce
8
KMU
8
Markenführung
8
Marketing
8
SME
8
Großbritannien
7
Lieferkette
7
Market segmentation
7
Marketing management
7
Marktsegmentierung
7
Multinationales Unternehmen
7
Salespeople
7
Supply chain
7
United Kingdom
7
Verkaufspersonal
7
Transnational corporation
6
Vertrieb
6
Business model
5
Erfolgsfaktor
5
Geschäftsmodell
5
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Online availability
All
Free
2
Undetermined
1
Type of publication
All
Book / Working Paper
18
Article
7
Type of publication (narrower categories)
All
Fallstudie
Article in journal
1,155
Aufsatz in Zeitschrift
1,155
Hochschulschrift
117
Thesis
94
Aufsatz im Buch
84
Book section
84
Collection of articles of several authors
42
Sammelwerk
42
Graue Literatur
37
Non-commercial literature
37
Case study
25
Aufsatzsammlung
19
Lehrbuch
18
Arbeitspapier
17
Working Paper
17
Textbook
14
Bibliografie enthalten
13
Bibliography included
13
Conference paper
12
Konferenzbeitrag
12
Ratgeber
7
Guidebook
6
Handbook
6
Handbuch
6
Reprint
5
Konferenzschrift
3
Conference proceedings
2
Collection of articles written by one author
1
Fallstudiensammlung
1
Festschrift
1
Sammlung
1
Verzeichnis
1
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Language
All
German
15
English
11
Author
All
Backhaus, Klaus
3
Brennan, Ross
2
Canning, Louise
2
McDowell, Raymond
2
Boysen, Werner
1
Duysters, Geert
1
Echtelt, Ferrie E. A. van
1
Finch, John H.
1
Fuchs, Wolfgang
1
Geiger, Susi
1
Günter, Bernd
1
Günther, Armin
1
Hayward, Scott D.
1
Heger, Dominik K.
1
Hilmersson, Mikael
1
Holma, Anne
1
Jalkala, Anne
1
Jansson, Hans
1
Kapitza, Rüdiger
1
Kasi, Vijay
1
Klinkers, Michael
1
Koch, Hope
1
Landwehr, Stefan
1
Lewis, Mark
1
Plötner, Olaf
1
Raff, Tilmann
1
Reinkemeier, Christoph
1
Ryynänen, Harri
1
Rätz, Diana
1
Salminen, Risto T.
1
Schradi, Philipp
1
Schultze, Ulrike
1
Spekman, Robert E.
1
Storp, Nancy
1
Voeth, Markus
1
Voigt, Kai-Ingo
1
Weele, Arjan J. van
1
Weiber, Rolf
1
Woisetschläger, David
1
Wynstra, Finn
1
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Published in...
All
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
2
AMS - advanced marketing series
1
ERIM report series research in management
1
Entwicklungen des Investitionsgütermarketing
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
1
Gabler Research
1
Gabler research / Applied Marketing Science / Angewandte Marketingforschung
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information - Organisation - Produktion
1
Journal of business market management : jbm
1
Management information systems : mis quarterly
1
Project management journal : PMJ
1
Reihe Electronic Commerce
1
Research
1
Research on knowledge, innovation and internationalization
1
SAM advanced management journal : amj
1
Schriften zum innovativen Marketing
1
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
1
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Source
All
ECONIS (ZBW)
25
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1
Complementor Relationship Management : Herausforderungen und Lösungskonzepte
Günther, Armin
-
2015
Persistent link: https://www.econbiz.de/10010484137
Saved in:
2
Supplier's internal communication network during the project sales process
Ryynänen, Harri
;
Jalkala, Anne
;
Salminen, Risto T.
- In:
Project management journal : PMJ
44
(
2013
)
3
,
pp. 5-20
Persistent link: https://www.econbiz.de/10009760546
Saved in:
3
The hazards of sole sourcing relationships : challenges, practices, and insights
Lewis, Mark
;
Hayward, Scott D.
;
Kasi, Vijay
- In:
SAM advanced management journal : amj
78
(
2013
)
3
,
pp. 28-37
Persistent link: https://www.econbiz.de/10010210414
Saved in:
4
Managing supplier involvement in new product development : a multiple-case study
Echtelt, Ferrie E. A. van
;
Wynstra, Finn
;
Weele, Arjan …
-
2006
Persistent link: https://www.econbiz.de/10003381337
Saved in:
5
Stuck in the conflicted middle : a role-theoretic perspective on B2B e-marketplaces
Koch, Hope
;
Schultze, Ulrike
- In:
Management information systems : mis quarterly
35
(
2011
)
1
,
pp. 123-146
Persistent link: https://www.econbiz.de/10008905433
Saved in:
6
Business-to-business
marketing
Brennan, Ross
-
2011
-
2. ed.
This volume examines views that argue
business
to
business
marketing is simply a variant of consumer marketing or is …
Persistent link: https://www.econbiz.de/10013551029
Saved in:
7
Relationship development in business triads : case studies in corporate travel management
Holma, Anne
- In:
Journal of business market management : jbm
4
(
2010
)
2
,
pp. 73-90
Persistent link: https://www.econbiz.de/10003975828
Saved in:
8
Marketing von Solutions : innovative Ansätze und Best Practices
Woisetschläger, David
(
contributor
)
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008702448
Saved in:
9
Industrial sales people as market actors
Geiger, Susi
;
Finch, John H.
- In:
Industrial marketing management : the international …
38
(
2009
)
6
,
pp. 608-617
Persistent link: https://www.econbiz.de/10003889410
Saved in:
10
Escaping the trap of low-cost production and high dependency : a case study of the internationalization networks of small subcontractors from the Baltic States
Jansson, Hans
;
Hilmersson, Mikael
- In:
Research on knowledge, innovation and internationalization
,
(pp. 225-247)
.
2009
Persistent link: https://www.econbiz.de/10003947296
Saved in:
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