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~subject:"Beschwerdemanagement"
~subject:"Konsumentenpräferenzen"
~subject:"Lieferantenmanagement"
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Beschwerdemanagement
Konsumentenpräferenzen
Lieferantenmanagement
Business-to-business marketing
3,478
B-to-B-Marketing
3,456
Supplier relationship management
1,603
Relationship marketing
790
Beziehungsmarketing
785
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619
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469
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390
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287
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264
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264
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243
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181
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Kundenzufriedenheit
165
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164
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161
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1,409
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Svensson, Göran
20
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Sharma, Piyush
10
Homburg, Christian
9
Johnston, Wesley J.
9
Keränen, Joona
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Henneberg, Stephan
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Holmlund, Maria
6
Jalkala, Anne
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Bag, Surajit
5
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5
Chatterjee, Sheshadri
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Cova, Bernard
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5
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Infoteam Sales Process Consulting
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1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
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Fördergesellschaft Marketing an der Universität Augsburg
1
Technische Universität Hamburg
1
TrendForum <Unilever Bestfoods Deutschland GmbH, Hamburg> <12, 2002, Königswinter>
1
Unilever Bestfoods Deutschland GmbH <Hamburg>
1
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Industrial marketing management : the international journal for industrial and high-tech firms
354
The journal of business & industrial marketing
156
Journal of business research : JBR
83
Journal of business-to-business marketing
76
SpringerLink / Bücher
24
Gabler Edition Wissenschaft / Business-to-Business-Marketing
12
Journal of marketing
11
Journal of the Academy of Marketing Science
11
Marketing intelligence & planning
11
Springer eBook Collection / Business and Economics
11
International journal of procurement management
8
Journal of personal selling & sales management
8
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
8
Journal of strategic marketing
8
The journal of personal selling & sales management : JPSSM
8
Gabler Edition Wissenschaft
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
The journal of services marketing
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of customer behaviour
6
Journal of marketing research
6
Journal of service research
6
Asia Pacific journal of marketing and logistics
5
Business-to-business marketing management : strategies, cases and solutions
5
Gabler Research
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing analytics : JMA
5
The service industries journal
5
Berichte aus der Betriebswirtschaft
4
Business-to-Business-Marketing
4
Cogent business & management
4
European journal of marketing
4
European journal of marketing : EJM
4
International business and economics research journal
4
International journal of services and operations management
4
Journal of business market management : JBM
4
Journal of marketing management : MM
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
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ECONIS (ZBW)
1,612
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91
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91
Are B2B data breaches concerning? : consequences of buyer's or firm's data loss on buyer and supplier related outcomes
Swani, Kunal
;
Labrecque, Lauren
;
Markos, Ereni
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 43-61
Persistent link: https://www.econbiz.de/10014555781
Saved in:
92
The present and future of the B2B sales profession
El Hajjar, Samer
;
Yacoub, Laurent
;
Ouaida, Fadila
- In:
Journal of personal selling & sales management : JPSSM
44
(
2024
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10014575072
Saved in:
93
Business transformation from B2C to B2C & B2B : a fintech company case study
Cui, Miao
;
Qian, Jinfang
- In:
Technology analysis & strategic management
36
(
2024
)
7
,
pp. 1461-1475
Persistent link: https://www.econbiz.de/10014574059
Saved in:
94
Value co-creation : Balancing B2B platform value and potential reverse-value effects
Latinovic, Zoran
;
Chatterjee, Sharmila C.
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014549652
Saved in:
95
B2B strategies for surviving global crises : a resource dependence perspective on the COVID−19 pandemic
Xiao, Zhenxin
;
Yang, Bin
;
Dong, Songting
;
Dong, Maggie …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014547390
Saved in:
96
Horizontal referrals in B2B markets
Hada, Mahima
;
De Bruyn, Arnaud
;
Lilien, Gary L.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 143-164
Persistent link: https://www.econbiz.de/10014584175
Saved in:
97
Cultural bridges in Business : critical review and future directions in cross-cultural B2B relationships
Kittur, Prathamesh
;
Agarwal, Shailja
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-26
Persistent link: https://www.econbiz.de/10014556451
Saved in:
98
Impact of AI on knowledge-based marketing : a study of B2B markets
Masoom, Kaneez
;
Rastogi, Anchal
;
Khan, Shad Ahmad
- In:
Digital influence on consumer habits : marketing …
,
(pp. 147-158)
.
2024
Persistent link: https://www.econbiz.de/10014553394
Saved in:
99
CSR orientation for competitive advantage in
business-to-business
markets of emerging economies : the mediating role of trust and corporate reputation
Salam, Mohammad Asif
;
Jahed, Mohammed Abu
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2277-2293
Persistent link: https://www.econbiz.de/10014471944
Saved in:
100
Recent trends in supply chain management of
business-to-business
firms : a review and future research directions
Shrivastava, Santosh Kumar
- In:
The journal of business & industrial marketing
38
(
2023
)
12
,
pp. 2673-2693
Persistent link: https://www.econbiz.de/10014472606
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