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~subject:"Betriebliche Wertschöpfung"
~subject:"Brand management"
~type_genre:"Conference paper"
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Betriebliche Wertschöpfung
Brand management
Customer integration
28
Kundenintegration
28
Value creation
11
Innovation management
8
Innovationsmanagement
8
Value co-creation
8
Innovation
7
Social Web
6
Social web
6
Beziehungsmarketing
5
Consumer behaviour
5
Konsumentenverhalten
5
New product development
5
Produktentwicklung
5
Relationship marketing
5
Co-creation
4
Service-Dominant Logic
4
Service-dominant logic
4
Customer value
3
Kundenwert
3
Lieferantenmanagement
3
Lieferkette
3
Marketing theory
3
Marketingtheorie
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Supplier relationship management
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Supply chain
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Business network
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China
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Dienstleistungssektor
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Markenführung
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2
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Open innovation
2
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2
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2
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Conference paper
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1,061
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1,061
Aufsatz im Buch
113
Book section
113
Hochschulschrift
21
Graue Literatur
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Non-commercial literature
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Case study
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Sammelwerk
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English
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Carrubbo, Luca
2
Polese, Francesco
2
Athanasula-Reppa, Anastasia
1
Bruni, Roberto
1
Casbarra, Claudia
1
Daskou, Sofia
1
Ellis, Nick
1
Enquist, Bo
1
Gao, Xin
1
Hartikka, Antti
1
Holappa, Tiina
1
Johnson, Mikael
1
Kunz, Reinhard E.
1
Lindsay, Val
1
Liu, Haoyu
1
Masouras, Andreas
1
Megaro, Antonietta
1
Nätti, Satu
1
Pawar, Kulwant
1
Pekkarinen, Saara
1
Pels, Jaqueline
1
Rod, Michel
1
Roth, Alexander
1
Russo Spena, Tiziana
1
Santomier, James
1
Sebhatu, Samuel Petros
1
Sirianni, Carlo Alessandro
1
Tan, Kim Hua
1
Thi Bich Hanh Tran
1
Tommasetti, Aurelio
1
Tregua, Marco
1
Troisi, Orlando
1
Tronvoll, Bård
1
Vesci, Massimiliano
1
Wang, Gesi
1
Xu, Guangyi
1
Xu, Jianzhong
1
Zhang, Sining
1
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Journal of service theory and practice : JSTP
4
Industrial marketing management : the international journal for industrial and high-tech firms
2
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Sport, Business and Management : an international journal ; SBM
1
Supply Chain Risk and Innovation Management in "The Next Normal" : Proceedings of the 15th International Conference on Operations and Supply Chain Management
1
The TQM journal : the international review of organizational improvement
1
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ECONIS (ZBW)
12
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1
Triggering a patient-driven service innovation to foster the service ecosystem well-being : a case study
Megaro, Antonietta
;
Carrubbo, Luca
;
Polese, Francesco
; …
- In:
The TQM journal : the international review of …
35
(
2023
)
5
,
pp. 1256-1274
Persistent link: https://www.econbiz.de/10014321619
Saved in:
2
Towards an integrated model of value co-creation for enterprises
Thi Bich Hanh Tran
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 305-319)
.
2024
Persistent link: https://www.econbiz.de/10014564250
Saved in:
3
Sporting resilience during Covid-19 : the value co-creation process on sport live-streaming platforms
Liu, Haoyu
;
Tan, Kim Hua
;
Pawar, Kulwant
;
Zhang, Sining
- In:
Supply Chain Risk and Innovation Management in "The …
,
(pp. 62-71)
.
2022
Persistent link: https://www.econbiz.de/10013273617
Saved in:
4
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
5
Service-dominant logic : the road map to value co-creation in place marketing
Daskou, Sofia
;
Masouras, Andreas
;
Athanasula-Reppa, …
- In:
Business Development and Economic Governance in …
,
(pp. 369-382)
.
2022
Persistent link: https://www.econbiz.de/10013415100
Saved in:
6
A perspective on value co-creation processes in eSports service ecosystems
Kunz, Reinhard E.
;
Roth, Alexander
;
Santomier, James
- In:
Sport, Business and Management : an international …
12
(
2022
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10012880113
Saved in:
7
Measuring customer value co-creation behavior : developing a conceptual model based on service-dominant logic
Tommasetti, Aurelio
;
Troisi, Orlando
;
Vesci, Massimiliano
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 930-950
Persistent link: https://www.econbiz.de/10011797936
Saved in:
8
A4A relationships
Polese, Francesco
;
Pels, Jaqueline
;
Tronvoll, Bård
; …
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
5
,
pp. 1040-1056
Persistent link: https://www.econbiz.de/10011797949
Saved in:
9
Being social for social : a co-creation perspective
Tregua, Marco
;
Russo Spena, Tiziana
;
Casbarra, Claudia
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10011297505
Saved in:
10
Transcendence for business logics in value networks for sustainable service business
Enquist, Bo
;
Sebhatu, Samuel Petros
;
Johnson, Mikael
- In:
Journal of service theory and practice : JSTP
25
(
2015
)
2
,
pp. 181-197
Persistent link: https://www.econbiz.de/10011297507
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