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~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Business-to-business marketing
3,455
B-to-B-Marketing
3,434
Lieferantenmanagement
1,586
Supplier relationship management
1,586
Relationship marketing
781
Beziehungsmarketing
776
Business-to-Business-Marketing
617
Marketingmanagement
465
Marketing management
450
Electronic Commerce
445
E-commerce
384
Deutschland
363
Germany
354
Theory
339
Theorie
337
Verkauf
282
Brand management
275
Markenführung
275
Selling
272
Salespeople
261
Verkaufspersonal
261
Marketing
242
Consumer behaviour
215
Konsumentenverhalten
215
Business network
200
Unternehmensnetzwerk
200
Social Web
194
Social web
194
Online-Marketing
179
B2B
176
Value creation
171
Customer satisfaction
165
Internet marketing
163
Kundenzufriedenheit
163
Bundling strategy
161
Leistungsbündel
161
Innovation
152
Customer value
147
Kundenwert
147
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Undetermined
101
Free
20
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Article
138
Book / Working Paper
31
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Article in journal
135
Aufsatz in Zeitschrift
135
Hochschulschrift
11
Thesis
6
Aufsatz im Buch
5
Aufsatzsammlung
5
Book section
5
Collection of articles of several authors
5
Sammelwerk
5
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Case study
2
Fallstudie
2
Lehrbuch
2
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1
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1
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1
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1
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English
160
German
10
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Keränen, Joona
5
Kleinaltenkamp, Michael
5
Anderson, James C.
3
Hinterhuber, Andreas
3
Itani, Omar S.
3
Jacob, Frank
3
Lindgreen, Adam
3
Obloj, Tomasz
3
Aarikka-Stenroos, Leena
2
Baumann, Jasmin
2
Boha, Julian
2
Bonamigo, Andrei
2
Bonnemeier, Sebastian
2
Cabiddu, Francesca
2
Chatterjee, Sharmila C.
2
Confente, Ilenia
2
Corsaro, Daniela
2
Eggert, Andreas
2
Ehret, Michael
2
Elgeti, Laura
2
Fließ, Sabine
2
Frow, Pennie
2
Gil Saura, Irene
2
Günther, Armin
2
Haase, Michaela
2
He, Jiaxun
2
Hilton, Toni
2
Jalkala, Anne
2
Johansson, Magnus
2
Julkunen, Saara
2
Koponen, Jonna
2
Liozu, Stephan
2
Lopes, Ana Carolina Custódio
2
Lopez, Jose
2
Narus, James A.
2
Nätti, Satu
2
Parker, Geoffrey
2
Parvinen, Petri
2
Payne, Adrian
2
Rajala, Risto
2
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Hertie School of Governance
1
Springer Fachmedien Wiesbaden
1
Springer VS
1
Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
44
The journal of business & industrial marketing
19
Journal of business research : JBR
8
Journal of business-to-business marketing
5
Marketing theory
5
Management decision : MD
4
SpringerLink / Bücher
3
Administrative Sciences : open access journal
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
Information - Organisation - Produktion
2
Innovation in pricing : contemporary theories and best practices
2
International journal of services and operations management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Research
2
Springer eBook Collection
2
AIM Research working paper series
1
Asia Pacific business review
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Business strategy and the environment
1
Business-to-business marketing management : strategies, cases and solutions
1
Covid-19, technology and marketing : moving forward and the new normal
1
Economic research
1
Electronic markets : the international journal on networked business
1
Engineering online library
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of management and business economics : EJM&BE
1
European journal of marketing
1
European management journal
1
Faculty & research / Insead : working paper series
1
Gabler Edition Wissenschaft / Business-to-Business-Marketing
1
Gabler Research
1
Gabler Research / Markt- und Unternehmensentwicklung
1
INSEAD Working Paper
1
Information systems research : ISR
1
International business and economics research journal
1
International journal of business and globalisation : IJBG
1
International journal of entrepreneurship and small business
1
International journal of innovation : IJI journal
1
International journal of quality and service sciences
1
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ECONIS (ZBW)
169
Showing
31
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40
of
169
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date (oldest first)
31
How to Save the FMCG Industry : A Practical Guide for Building Collaboration between Suppliers and Retailers
Leach, Chris
-
2022
, suggestions and solutions to improve value creation in this
business-to-business
context. …
Persistent link: https://www.econbiz.de/10013167258
Saved in:
32
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
33
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
34
Complementary effects of CRM and social media on customer co-creation and sales performance in B2B firms : the role of salesperson self-determination needs
Itani, Omar S.
;
Kalra, Ashish
;
Riley, Jen
- In:
Information & management : the internat. journal of …
59
(
2022
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013197320
Saved in:
35
Unrealized solutions in business markets
Elgeti, Laura
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 31-46
Persistent link: https://www.econbiz.de/10014226212
Saved in:
36
Impact of ethics training and audits on the relationship quality of
business-to-business
partners in sharing economy
Bag, Surajit
;
Gupta, Shivam
;
Srivastava, Gautam
; …
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 120-133
Persistent link: https://www.econbiz.de/10014230647
Saved in:
37
The interplay of word-of-mouth and customer value on B2B sales performance in a digital platform : an expectancy value theory perspective
Mai, Enping
;
Liao, Ying
- In:
The journal of business & industrial marketing
37
(
2022
)
7
,
pp. 1389-1401
Persistent link: https://www.econbiz.de/10013400108
Saved in:
38
Effectiveness of value calculators in B2B sales work : challenges at the sales-call level
Pöyry, Essi
;
Parvinen, Petri
;
Martens, Jonas
- In:
Journal of business research : JBR
126
(
2021
),
pp. 350-360
Persistent link: https://www.econbiz.de/10012494256
Saved in:
39
Satisfactory listening : the differential role of salesperson communication in (co)creating value for B2B buyers
Hossain, Mehdi Tanzeeb
;
Gilbert, Jonathan Ross
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. 222-240
Persistent link: https://www.econbiz.de/10013206350
Saved in:
40
An integrative framework to driver innovation among dairy actors
Bonamigo, Andrei
;
Lopes, Ana Carolina Custódio
; …
- In:
International journal of innovation : IJI journal
12
(
2024
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10014548292
Saved in:
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