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~subject:"Betriebswirtschaftsstudium"
~subject:"Brand image"
~subject:"Business start-up"
~subject:"Export marketing"
~type_genre:"Article in journal"
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Betriebswirtschaftsstudium
Brand image
Business start-up
Export marketing
SME marketing
34
KMU-Marketing
24
KMU
15
SME
15
Entrepreneurship
9
Entrepreneurship approach
8
Marketing management
8
Marketingmanagement
8
Brand management
6
Markenführung
6
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5
Business-to-business marketing
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Internet marketing
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Marketing
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Curriculum
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Digital marketing
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Article
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Article in journal
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8
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English
8
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Cheng, Ranis
2
Dean, David L.
2
Kahiya, Eldrede Tinashe
2
Resnick, Sheilagh
2
Alexander, Andrew
1
Bhatli, Dhruv
1
Brindley, Clare
1
Christmann, Helen
1
Eggers, Fabian
1
Foster, Carley
1
Gundolf, Katherine
1
Jones, Rosalind
1
Lourenço, Fernando
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Mäläskä, Minna
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Rowley, Jennifer
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Saraniemi, Saila
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Asia Pacific journal of marketing and logistics
2
International journal of entrepreneurship and small business
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of research in marketing and entrepreneurship : JRME
1
Journal of small business and enterprise development
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
8
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1
Educating graduates for marketing in SMEs : an update for the traditional marketing curriculum
Cheng, Ranis
;
Lourenço, Fernando
;
Resnick, Sheilagh
- In:
Journal of small business and enterprise development
23
(
2016
)
2
,
pp. 495-513
Persistent link: https://www.econbiz.de/10011575569
Saved in:
2
Exploring brand identity and entrepreneurship as drivers of small specialist retailer internationalisation : a German case study
Christmann, Helen
;
Alexander, Andrew
;
Wood, Steve
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10011648608
Saved in:
3
Export barriers and business confidence : a quasi-longitudinal examination
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
2
,
pp. 294-323
Persistent link: https://www.econbiz.de/10010532981
Saved in:
4
Export performance : multiple predictors and multiple measures approach
Kahiya, Eldrede Tinashe
;
Dean, David L.
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
3
,
pp. 378-407
Persistent link: https://www.econbiz.de/10010384991
Saved in:
5
Card-based game methods : exploring SME entrepreneurial marketing practice
Jones, Rosalind
;
Rowley, Jennifer
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 485-502
Persistent link: https://www.econbiz.de/10009577142
Saved in:
6
Brand communities for market trend discovery : a study to advance entrepreneurial marketing research
Bhatli, Dhruv
;
Eggers, Fabian
;
Gundolf, Katherine
- In:
International journal of entrepreneurship and small business
16
(
2012
)
4
,
pp. 422-435
Persistent link: https://www.econbiz.de/10009577151
Saved in:
7
Network actors' participation in B2B SME branding
Mäläskä, Minna
;
Saraniemi, Saila
;
Tähtinen, Jaana
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1144-1152
Persistent link: https://www.econbiz.de/10009490236
Saved in:
8
Aligning teaching and practice : a study of SME marketing
Resnick, Sheilagh
;
Cheng, Ranis
;
Brindley, Clare
; …
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10009758885
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