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~subject:"Beziehungsmanagement"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
~type_genre:"Fallstudie"
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Beziehungsmanagement
Consumer behaviour
Konsumentenverhalten
Relationship marketing
Marketing theory
24
Marketingtheorie
24
Marketing
9
Marketing management
5
Marketingmanagement
5
Beziehungsmarketing
4
Customer satisfaction
3
Kundenzufriedenheit
3
Measurement
3
Messung
3
Verbraucherzufriedenheit
3
E-commerce
2
Electronic Commerce
2
Theorie
2
Theory
2
Theory of value
2
Werttheorie
2
Advertising
1
Advertising effects
1
B-to-B-Marketing
1
Brand
1
Brand image
1
Brand management
1
Business network
1
Business-to-business marketing
1
Cognition
1
Competitive strategy
1
Consumer goods industry
1
Customer analysis
1
Customer integration
1
Customer value
1
Dairy product
1
Deutschland
1
Dienstleistung
1
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1
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1
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2
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Fallstudie
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335
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335
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66
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66
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51
Graue Literatur
46
Non-commercial literature
46
Thesis
42
Collection of articles of several authors
32
Sammelwerk
32
Arbeitspapier
26
Working Paper
26
Reprint
20
Konferenzschrift
18
conceptual-paper
15
Aufsatzsammlung
14
Lehrbuch
13
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research-article
10
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9
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9
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9
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7
review
6
review-article
6
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3
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non-article
3
viewpoint
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Homburg, Christian
3
Ajami, Riad A.
1
Amblee, Naveen
1
Bui, Tung
1
Goddard, G. Jason
1
Gummesson, Evert
1
Hemalatha, M.
1
Narayanan, A. G. V.
1
Raab, Gerhard
1
Sivakumar, V. J.
1
Unger, Alexander
1
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Published in...
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International journal of business innovation and research
1
International journal of electronic commerce : IJEC
1
Wissenschaft & Praxis
1
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ECONIS (ZBW)
7
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1
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2016
-
9., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011381718
Saved in:
2
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2012
-
8., überarb. Aufl.
Persistent link: https://www.econbiz.de/10009315444
Saved in:
3
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
4
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
Saved in:
5
Can brand reputation improve the odds of being reviewed on-line?
Amblee, Naveen
;
Bui, Tung
- In:
International journal of electronic commerce : IJEC
12
(
2007/08
)
3
,
pp. 11-28
Persistent link: https://www.econbiz.de/10003698417
Saved in:
6
Total relationship marketing : [marketing management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
7
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
Homburg, Christian
(
ed.
)
-
2008
-
7., überarb. Aufl.
Persistent link: https://www.econbiz.de/10003618816
Saved in:
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