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~subject:"Beziehungsmarketing"
~subject:"Digitalisierung"
~subject:"SME"
~subject:"United States"
~type_genre:"Fallstudie"
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Beziehungsmarketing
Digitalisierung
SME
United States
Electronic Commerce
304
E-commerce
290
Online retailing
110
Online-Handel
110
Deutschland
101
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101
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67
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66
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48
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41
Theory
41
USA
38
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34
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34
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31
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31
Relationship marketing
28
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26
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25
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25
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25
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25
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25
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20
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Consumer behaviour
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3,177
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768
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768
Graue Literatur
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Non-commercial literature
628
Arbeitspapier
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Sammelwerk
205
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90
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64
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Sammlung
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8
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8
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Elektronischer Datenträger
6
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English
71
German
19
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Phan, Dien D.
3
Gallaugher, John
2
Krcmar, Helmut
2
Lucyshyn, William
2
Nicoletti, Bernardo
2
Oswald, Gerhard
2
Reillier, Benoit
2
Reillier, Laure Claire
2
Werro, Nicolas
2
Wirtz, Bernd W.
2
Ahonen, Aki
1
Ahuja, Vandana
1
Ahujy, Vandana
1
Ainsworth, Richard T.
1
Akioka, Hiroki
1
Al-Somali, Sabah Abdullah
1
Allen, Thomas J.
1
Asare, Sampson D.
1
Auinger, Andreas
1
Biethahn, Jörg
1
Boatright, John Raymond
1
Bongiorno, Giorgio
1
Boo, El'fred
1
Brennan, Bernie
1
Bromberger, Jörg
1
Carvalho, Luísa Cagica
1
Castañeda, José Alberto
1
Chang, Wei-Lun
1
Chen, Jihong
1
Chen, Jim Q.
1
Chin, Douglas
1
Choudary, Sangeet Paul
1
Chua, Alton Y. K.
1
Clegg, Ben
1
Clinton, Steven R.
1
Cui, Geng
1
D'Angelo, Paola
1
Du, Wenyu
1
Duquesnois, Franck
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Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
epubli GmbH
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A Gower book
2
Cases on managing e-services
2
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
2
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
2
Informationsmanagement und digitale Transformation
2
International journal of electronic customer relationship management : IJECRM
2
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
2
Palgrave studies in financial services technology
2
Springer eBook Collection
2
Springer texts in business and economics
2
Transforming government supply chain management
2
Advances in electronic commerce (AEC) book series
1
Business Collaboration : standortübergreifende Prozesse mit Business Software ; Praxislösungen im Detail ; Fallstudien, Konzepte, Modellierung
1
Business and society review : a quarterly forum on the role of business in a free society
1
CTI working paper
1
Case studies on outsourcing trends ; Vol. 1
1
Customer-centric marketing strategies : tools for building organizational performance
1
Driving innovation and business success in the digital economy
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
E-marketing ; Vol. 1
1
E-retailing challenges and opportunities in the global marketplace
1
Electronic retailing
1
Field guide to case study research in business-to-business marketing and purchasing
1
Fuzzy management methods
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Kundenmanagement & Electronic Commerce
1
Google & Co. : digital Natives analysieren aktuelle Phänomene der Medienindustrie
1
Göttinger Wirtschaftsinformatik
1
HMD : Praxis der Wirtschaftsinformatik
1
Handbook of research on effective marketing in contemporary globalism
1
IBM center for the business of government book series
1
Implementing new business models in for-profit and non-profit organizations : technologies and applications
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Information systems management
1
Intelligent information systems
1
International business : new challenges, new forms, new perspectives
1
International journal of auditing : IJA
1
International journal of commerce and management
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic commerce : IJEC
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ECONIS (ZBW)
90
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31
Online complaint management @Swisscom : a case study
Zaugg, Alexandra Daniela
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003791818
Saved in:
32
The strategic importance of data mining analysis for customer-centric marketing strategies
Veglio, Valerio
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 126-148)
.
2013
Persistent link: https://www.econbiz.de/10009668204
Saved in:
33
The new age e-enterprise : Internet-based collaboration, innovation, and co-creation
Ahuja, Vandana
- In:
Organizations and social networking : utilizing social …
,
(pp. 313-326)
.
2013
Persistent link: https://www.econbiz.de/10009768635
Saved in:
34
Beschleunigte Conversion-Sellaround-Widgets als modernes Verkaufsinstrument im Zeitalter des SoLoMo
Kunhardt, Felix von
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 315-330)
.
2013
Persistent link: https://www.econbiz.de/10009773855
Saved in:
35
Curated Shopping als Alternative zu ePace getriebenen Category-Killer-Konzepten : ein nachhaltiges Online-Geschäftsmodell am Beispiel von Kaufmann Mercantile
Gyllensvärd, Dominik
;
Kaufmann, Sebastian
- In:
Digitalisierung des Handels mit ePace : innovative …
,
(pp. 187-200)
.
2013
Persistent link: https://www.econbiz.de/10009773961
Saved in:
36
Explaining contextual factors affecting e-commerce adoption progression in selected SMEs : evidence from Botswana
Shemi, Alice P.
;
Procter, Chris
- In:
International journal of management practice : IJMP
6
(
2013
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10009774443
Saved in:
37
A fuzzy logic approach for the assessment of online customers
Werro, Nicolas
;
Stormer, Henrik
-
2012
Persistent link: https://www.econbiz.de/10009575371
Saved in:
38
Developing online customer satisfaction strategic maps : with Iranian online retailing case studies
Tabaei, Zahra
;
Fathian, Mohammad
- In:
International journal of electronic customer …
6
(
2012
)
1
,
pp. 87-112
Persistent link: https://www.econbiz.de/10009578908
Saved in:
39
Do contrasting statements improve users' understanding of different assurance levels conveyed in assurance reports?
Low, Kin Yew
;
Boo, El'fred
- In:
International journal of auditing : IJA
16
(
2012
)
1
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009510656
Saved in:
40
Business-to-Business-Integration in Wertschöpfungsnetzwerken
Nedbal, Dietmar
;
Auinger, Andreas
;
Wöß, Wolfram
- In:
HMD : Praxis der Wirtschaftsinformatik
49
(
2012
)
285
,
pp. 63-72
Persistent link: https://www.econbiz.de/10009551952
Saved in:
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