//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
~subject:"Innovation"
~subject:"United States"
~type_genre:"Collection of articles of several authors"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand personality"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Innovation
United States
Brand image
67
Markenimage
67
Brand management
35
Markenführung
35
Consumer behaviour
18
Deutschland
18
Konsumentenverhalten
18
Germany
17
Markenpolitik
15
Brand
14
Markenartikel
14
Theorie
12
Theory
12
Relationship marketing
9
Marketing
8
Marketing management
7
Marketingmanagement
7
Corporate reputation
6
Firmenimage
6
Marke
6
Produktmanagement
6
Market research
5
Marktforschung
5
Poland
5
Polen
5
Product design
5
Product management
5
Produktgestaltung
5
Social Web
5
Social web
5
USA
5
Welt
5
World
5
Aufsatzsammlung
3
B-to-B-Marketing
3
Business-to-business marketing
3
China
3
more ...
less ...
Online availability
All
Free
2
Undetermined
1
Type of publication
All
Book / Working Paper
16
Type of publication (narrower categories)
All
Collection of articles of several authors
Article in journal
1,898
Aufsatz in Zeitschrift
1,898
Aufsatz im Buch
103
Book section
103
Graue Literatur
44
Non-commercial literature
44
Hochschulschrift
43
Arbeitspapier
32
Working Paper
32
Thesis
31
Sammelwerk
16
Conference paper
14
Konferenzbeitrag
14
Aufsatzsammlung
12
Case study
8
Fallstudie
8
Reprint
6
Handbook
4
Handbuch
4
Bibliografie
2
Collection of articles written by one author
2
Interview
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Fallstudiensammlung
1
Festschrift
1
Lehrbuch
1
Systematic review
1
Textbook
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
9
German
6
Polish
2
Author
All
Albers, Sönke
3
Bernitz, Ulf
1
Berthon, Pierre R.
1
Brownlie, Douglas
1
Czech, Anna
1
Dahlgaard-Park, Su Mi
1
Ezrachi, Ariel
1
Fischer, Marc
1
Florack, Arnd
1
Gutsatz, Michel
1
Harmeling, Colleen M.
1
Heine, Klaus
1
Hewer, Paul
1
Kerrigan, Finola
1
Kumar, V.
1
Matys, Erwin
1
Melewar, T. C.
1
Palmatier, Robert W.
1
Patrzałek, Wanda
1
Petrovic, Otto
1
Pitt, Leyland F.
1
Reinartz, Werner J.
1
Sporek, Tadeusz
1
Stäbler, Samuel
1
more ...
less ...
Institution
All
Uniwersytet Ekonomiczny w Katowicach
1
Published in...
All
European journal of marketing : EJM
1
Evolaris
1
Key issues in marketing management
1
Management
1
Praca naukowa / Uniwersytet Ekonomiczny w Katowicach
1
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Three essays on the positive and negative consequences of corporate social responsibility and irresponsibility
Stäbler, Samuel
-
2018
Persistent link: https://www.econbiz.de/10011960279
Saved in:
2
Konsumpcja jako forma komunikacji społecznej : nowe paradygmaty i konteksty badawcze
Patrzałek, Wanda
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10012004694
Saved in:
3
Celebrity, convergence and transformation
Brownlie, Douglas
(
ed.
);
Hewer, Paul
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011708922
Saved in:
4
Special issue: luxury brand-building
Gutsatz, Michel
(
ed.
);
Heine, Klaus
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011919405
Saved in:
5
Zjawiska i procesy w globalnej gospodarce
Sporek, Tadeusz
(
ed.
);
Czech, Anna
(
ed.
)
-
Uniwersytet Ekonomiczny w Katowicach
-
2018
Persistent link: https://www.econbiz.de/10011968717
Saved in:
6
Customer engagement marketing
Palmatier, Robert W.
(
ed.
);
Kumar, V.
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011671138
Saved in:
7
The technopocene : technology's transformation of people, products and brands
Berthon, Pierre R.
(
ed.
);
Pitt, Leyland F.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011606992
Saved in:
8
Special issue: From value creation to customer satisfaction loyalty and brand equity
Dahlgaard-Park, Su Mi
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009504085
Saved in:
9
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
10
Private labels, brands, and competition policy : the changing landscape of retail competition
Ezrachi, Ariel
(
ed.
);
Bernitz, Ulf
(
ed.
)
-
2009
-
1. publ.
Persistent link: https://www.econbiz.de/10003763769
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->