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~subject:"Beziehungsmarketing"
~subject:"Markenartikel"
~type_genre:"Interview"
~type_genre:"No longer published / No longer aquired"
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Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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The Trademark reporter
United States Trademark Association
-
1911-2013: New York, NY : [Verlag nicht ermittelbar]
-
1.1911 - 103.2013,5
Persistent link: https://www.econbiz.de/10000462614
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2
Lalfey on Drucker : an interview with A. G. Lalfey, Chairman and CEO of Procter & Gamble Co.
Lafley, A. G.
;
Wartzman, Rick
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
1
,
pp. 12-16
Persistent link: https://www.econbiz.de/10003830058
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3
Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
Saved in:
4
Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
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