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~subject:"Beziehungsmarketing"
~subject:"Produktqualität"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
Produktqualität
Brand architecture
314
Markenarchitektur
314
Brand management
250
Markenführung
250
Corporate reputation
163
Firmenimage
163
Brand image
79
Markenimage
79
Corporate culture
78
Unternehmenskultur
78
Brand
66
Markenartikel
65
Consumer behaviour
59
Konsumentenverhalten
59
Corporate Social Responsibility
47
Corporate social responsibility
47
Marketing management
44
Marketingmanagement
44
Public relations
43
Öffentlichkeitsarbeit
43
Corporate branding
40
Relationship marketing
23
Stakeholder
23
Corporate brand
22
Cultural heritage
21
Kulturgüter
21
Reputation
21
corporate branding
19
B-to-B-Marketing
17
Business-to-business marketing
17
Lieferantenmanagement
17
Supplier relationship management
17
Business ethics
15
Unternehmensethik
15
Corporate identity
14
Großbritannien
14
United Kingdom
14
corporate brand
14
Brand extension
11
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14
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Article
29
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Aufsatz in Zeitschrift
Article in journal
29
Arbeitspapier
3
Graue Literatur
3
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3
Working Paper
3
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English
29
Author
All
Balmer, John M. T.
2
Hakenes, Hendrik
2
Iglesias, Oriol
2
Mingione, Michela
2
Peitz, Martin
2
Ab Hamid, Siti Ngayesah
1
Anisimova, Tatiana
1
Barrio-García, Salvador del
1
Batista-Foguet, Joan Manel
1
Bebek, Gaye
1
Berggren, Björn
1
Cabral, Luís M. B.
1
Chen, Weifeng
1
Eisingerich, Andreas B
1
Essamri, Azzouz
1
Foscht, Thomas
1
Gupta, Suraksha
1
Hur, Won-Moo
1
Ind, Nicholas
1
Jung, Chang Mo
1
Jusoh, Wan Jamaliah Wan
1
Kashif, Muhammad
1
Khan, Imran
1
Kitchen, Philip J.
1
Laws, Susan Marie
1
Leoni, Luna
1
Liu, Yeyi
1
Lombart, Cindy
1
Louis, Didier
1
McKechnie, Sally
1
Miklós-thal, Jeanine
1
Miller, Elizabeth G.
1
Milne, George R.
1
Ozdemir, Sena
1
Parsons, Andrew Grant
1
Perepelkin, Jason
1
Petrescu, Maria
1
Prados-Peña, Ma. Belén
1
Qu, Hailin
1
Rahman, Zillur
1
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Published in...
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The journal of brand management : an international journal
5
Journal of business research : JBR
4
International journal of industrial organization
2
Corporate social responsibility and environmental management
1
European economic review : EER
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business competition and growth : IJBCG
1
International journal of hospitality management
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
Journal of Islamic marketing
1
Journal of business ethics : JOBE
1
Journal of economics & management strategy : JEMS
1
Journal of fashion marketing and management
1
Journal of health economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Marketing intelligence & planning
1
Quantitative marketing and economics : QME
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
29
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1
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
2
How do customers' perceptions of corporate social responsibility contribute to sustainable customer citizenship behaviors? : the mediating mechanisms of corporate brand pride and s...
Jung, Chang Mo
;
Hur, Won-Moo
- In:
Corporate social responsibility and environmental management
29
(
2022
)
5
,
pp. 1676-1688
Persistent link: https://www.econbiz.de/10013407038
Saved in:
3
Social media services branding : the use of corporate brand names
Swani, Kunal
;
Milne, George R.
;
Miller, Elizabeth G.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 785-797
Persistent link: https://www.econbiz.de/10012494177
Saved in:
4
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
5
Brand power relationships : a co-evolutionary conceptual framework
Mingione, Michela
;
Kashif, Muhammad
;
Petrescu, Maria
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10012181034
Saved in:
6
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
7
How does parent heritage brand preference affect brand extension loyalty? : a moderated mediation analysis
Prados-Peña, Ma. Belén
;
Barrio-García, Salvador del
- In:
Tourism management perspectives : TMP
36
(
2020
),
pp. 1-16
Persistent link: https://www.econbiz.de/10012421399
Saved in:
8
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
9
Towards a theory of conscientious corporate brand co-creation : the next key challenge in brand management
Iglesias, Oriol
;
Ind, Nicholas
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 710-720
Persistent link: https://www.econbiz.de/10012304078
Saved in:
10
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
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