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~subject:"Beziehungsmarketing"
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Search: "Customer relationship management"
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Subject
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Beziehungsmarketing
Relationship marketing
24,902
Konsumentenverhalten
8,653
Consumer behaviour
8,651
Customer satisfaction
5,278
Kundenzufriedenheit
5,276
Service quality
3,820
Dienstleistungsqualität
3,818
Brand management
2,508
Markenführung
2,508
Deutschland
2,346
Germany
2,292
Kundenmanagement
2,280
Theory
2,237
Theorie
2,236
Lieferantenmanagement
2,168
Supplier relationship management
2,168
Social Web
1,986
Social web
1,986
Marketingmanagement
1,872
Marketing management
1,845
Markenimage
1,832
Brand image
1,829
Electronic Commerce
1,738
E-commerce
1,612
Online-Marketing
1,546
Internet marketing
1,521
Kundenwert
1,497
Customer value
1,435
Kundenintegration
1,418
Customer integration
1,417
Vertrauen
1,342
Confidence
1,330
Einzelhandel
1,317
Retail trade
1,301
Brand
1,246
Markenartikel
1,232
Online retailing
1,201
Online-Handel
1,201
Customer service
1,139
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Online availability
All
Undetermined
8,283
Free
3,242
Type of publication
All
Article
18,159
Book / Working Paper
6,715
Journal
28
Type of publication (narrower categories)
All
Article in journal
14,713
Aufsatz in Zeitschrift
14,713
Aufsatz im Buch
3,353
Book section
3,353
Hochschulschrift
1,436
Thesis
1,164
Graue Literatur
1,043
Non-commercial literature
1,043
Arbeitspapier
653
Working Paper
653
Collection of articles of several authors
549
Sammelwerk
549
Case study
445
Fallstudie
445
Aufsatzsammlung
369
Ratgeber
228
Guidebook
211
Bibliografie enthalten
159
Bibliography included
159
Lehrbuch
142
Conference paper
134
Konferenzbeitrag
134
Textbook
127
Handbook
104
Handbuch
104
Konferenzschrift
102
Conference proceedings
70
Collection of articles written by one author
53
Sammlung
53
Reprint
47
Glossar enthalten
24
Glossary included
24
Interview
24
Festschrift
19
Systematic review
19
Übersichtsarbeit
19
Bibliografie
18
Amtsdruckschrift
15
Fallstudiensammlung
15
Government document
15
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English
19,845
German
5,055
French
23
Polish
15
Italian
12
Czech
6
Swedish
4
Romanian
3
Spanish
3
Dutch
2
Danish
1
Multiple languages
1
Russian
1
Undetermined
1
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Author
All
Bruhn, Manfred
112
Homburg, Christian
108
Kumar, V.
80
Huber, Frank
55
Verhoef, Peter C.
55
Han, Heesup
53
Herrmann, Andreas
49
Hollebeek, Linda D.
48
Bauer, Hans H.
46
Piller, Frank T.
46
Stauss, Bernd
44
Krafft, Manfred
43
Palmatier, Robert W.
40
Gil Saura, Irene
37
Mattila, Anna S.
37
Hippner, Hajo
33
Smith, Alan D.
33
Stock-Homburg, Ruth
33
Van den Poel, Dirk
32
Wiedmann, Klaus-Peter
32
Wilde, Klaus D.
32
Mittal, Vikas
31
Thaichon, Park
31
Neslin, Scott A.
30
Prentice, Catherine
30
Reichwald, Ralf
30
Svensson, Göran
30
Töpfer, Armin
29
Evanschitzky, Heiner
28
Georgi, Dominik
28
Loureiro, Sandra Maria Correia
28
Matzler, Kurt
28
Reinartz, Werner J.
28
Eggert, Andreas
27
Grewal, Dhruv
27
Sheth, Jagdish N.
27
Walsh, Gianfranco
27
Grönroos, Christian
26
Kleinaltenkamp, Michael
26
Agnihotri, Raj
25
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Institution
All
Springer Fachmedien Wiesbaden
60
IGI Global
17
American Marketing Association
10
National Bureau of Economic Research
10
Books on Demand GmbH <Norderstedt>
8
Verlag Dr. Kovač
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Harvard Graduate School of Business Administration
6
Haufe-Lexware GmbH & Co. KG
6
Universität St. Gallen
6
AMACOM
5
Information Resources Management Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Springer-Verlag GmbH
5
Universität Mannheim
5
Verlag Franz Vahlen
5
Erich-Schmidt-Verlag <Berlin>
4
Fachhochschule Reutlingen / European School of Business
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Technische Universität Dresden
4
Wiley-VCH
4
Edward Elgar Publishing
3
Erasmus Research Institute of Management
3
Eric Cuvillier <Firma>
3
Friedrich-Schiller-Universität Jena
3
Institut für Marktorientierte Unternehmensführung Mannheim
3
Logos Verlag Berlin
3
Nomos Verlagsgesellschaft
3
RWTH Aachen
3
Shaker Verlag
3
Svenska Handelshögskolan <Helsinki>
3
Thüringen / Landesregierung
3
USA / General Accounting Office
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
W. Kohlhammer GmbH
3
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Arbeitsmarktservice Österreich
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Bundesvereinigung Logistik
2
De Gruyter Oldenbourg
2
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Published in...
All
Journal of business research : JBR
643
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
International journal of hospitality management
280
SpringerLink / Bücher
256
The journal of services marketing
225
The journal of business & industrial marketing
192
The service industries journal
185
Journal of strategic marketing
169
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of service research : JSR
117
Journal of travel and tourism marketing
115
Journal of hospitality marketing & management
114
The journal of product & brand management
111
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
Journal of service management
106
Journal of retailing
103
Cogent business & management
102
Gabler Edition Wissenschaft
102
The journal of brand management : an international journal
101
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
90
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
Springer eBook Collection / Business and Economics
69
International journal of retail & distribution management
68
European journal of operational research : EJOR
67
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Source
All
ECONIS (ZBW)
24,896
USB Cologne (EcoSocSci)
4
USB Cologne (business full texts)
2
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5,191
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5191
Perceived guest house brand value : the influence of web interactivity on brand image and brand awareness
Matikiti-Manyevere, Rosemary
;
Roberts-Lombard, Mornay
; …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
2
,
pp. 250-277
Persistent link: https://www.econbiz.de/10012423611
Saved in:
5192
Testing the various guises of conversational human voice : the impact of formality and personalization on customer outcomes in online complaint management
Decock, Sofie
;
De Clerck, Bernard
;
Lybaert, Chloé
; …
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10012423619
Saved in:
5193
The impact of anthropomorphism on consumers' purchase decision in chatbot commerce
Han, Min Chung
- In:
Journal of internet commerce
20
(
2021
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10012423621
Saved in:
5194
Antecedents and consequents of loyalty to a religious organization
Mainardes, Emerson Wagner
;
André, Olívia de Freitas
; …
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
1
,
pp. 84-107
Persistent link: https://www.econbiz.de/10012423892
Saved in:
5195
Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC)
Butkouskaya, Vera
;
Llonch-Andreu, Joan
; …
- In:
Journal of international consumer marketing
33
(
2021
)
1
,
pp. 68-83
Persistent link: https://www.econbiz.de/10012423924
Saved in:
5196
Antecedents and consequences of consumer skepticism toward cause-related marketing : gender as moderator and attitude as mediator
Amawate, Vibhas
;
Deb, Madhurima
- In:
Journal of marketing communications
27
(
2021
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10012424756
Saved in:
5197
Sales failure : a review and future research directions
McGowan, Phillip
- In:
International journal of logistics : research and …
24
(
2021
)
1
,
pp. 23-50
Persistent link: https://www.econbiz.de/10012424778
Saved in:
5198
A study on factors affecting service quality and loyalty intention in mobile banking
Zhou, Qingji
;
Lim, Fong Jie
;
Yu, Han
;
Xu, Gaoqian
;
Ren, …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502613
Saved in:
5199
Are men from Mars, women from Venus? : examining gender differences towards continuous use intention of branded apps
Lim, Xin-Jean
;
Cheah, Jun-Hwa
;
Ng, Siew Imm
;
Norazlyn …
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-17
Persistent link: https://www.econbiz.de/10012502614
Saved in:
5200
Distinguishing between the impact of social media public and private compliments on customers' future service recovery expectations
Bozkurt, Sıddık
;
Gligor, David
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502644
Saved in:
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