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~subject:"Beziehungsmarketing"
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Search: isPartOf:"Journal of Business Research"
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Beziehungsmarketing
Consumer behaviour
2,038
Konsumentenverhalten
2,038
Innovation
942
Firm performance
739
Unternehmenserfolg
724
Relationship marketing
687
Brand management
631
Markenführung
621
Innovationsmanagement
584
Innovation management
583
Theory
520
Theorie
516
Brand image
510
Markenimage
504
USA
470
Social Web
468
Social web
468
Entrepreneurship
456
Business start-up
447
Unternehmensgründung
447
United States
431
Corporate social responsibility
416
Entrepreneurship approach
413
Corporate Social Responsibility
390
Marketing management
352
Marketingmanagement
352
SME
343
Multinationales Unternehmen
340
KMU
339
Transnational corporation
339
China
336
Strategisches Management
332
Internet marketing
328
Online-Marketing
328
Strategic management
326
Customer satisfaction
323
Führungskräfte
314
Managers
313
Kundenzufriedenheit
312
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Undetermined
479
Free
13
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Article
678
Book / Working Paper
2
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Article in journal
676
Aufsatz in Zeitschrift
676
Conference paper
7
Konferenzbeitrag
7
Collection of articles of several authors
2
Sammelwerk
2
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1
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1
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Language
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English
658
German
23
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Ko, Eunju
8
Balaji, M. S.
7
Kim, Kyung Hoon
7
Bruhn, Manfred
6
Roy, Sanjit
6
McLean, Graeme J.
5
Veloutsou, Cleopatra
5
Agnihotri, Raj
4
Akter, Shahriar
4
Babin, Barry J.
4
Chebat, Jean-Charles
4
Gupta, Suraksha
4
Gustafsson, Anders
4
Mandler, Timo
4
Noble, Stephanie M.
4
Sharma, Piyush
4
Valette-Florence, Pierre
4
Wünderlich, Nancy V.
4
Aiello, Gaetano
3
Andreini, Daniela
3
Bartikowski, Boris
3
Black, Iain
3
Cavusgil, Erin
3
Chang, Woojung
3
Diamantopoulos, Adamantios
3
Filieri, Raffaele
3
Garrett, Tony C.
3
Gupta, Shivam
3
Harrigan, Paul
3
Huber, Frank
3
Johnson, Lester W.
3
Kukar-Kinney, Monika
3
Leischnig, Alexander
3
Lervik-Olsen, Line
3
Mattila, Anna S.
3
Naudé, Peter
3
Oghazi, Pejvak
3
Osei-Frimpong, Kofi
3
Pedeliento, Giuseppe
3
Prentice, Catherine
3
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Published in...
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Journal of business research : JBR
647
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
26
Global journal of business research : GJBR
7
Source
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ECONIS (ZBW)
680
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1
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Customer journey partitioning : a customer-centric conceptualization beyond stages and touchpoints
Reitsamer, Bernd
;
Becker, Larissa
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014556546
Saved in:
4
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
5
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
Saved in:
6
A dynamic, relational approach to B2B customer experience : a customer-centric perspective from a longitudinal investigation
Gounaris, Spiros
;
Almoraish, Ahmed
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014550954
Saved in:
7
"Look me in the eye, customer" : how do face-to-face interactions in peer-to-peer sharing economy services affect customers' misbehavior concealment intentions?
Ozuna, Edna
;
Steinhoff, Lena
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014551495
Saved in:
8
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
9
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
10
The role of services in creating brand loyalty for B2B manufacturers
Raddats, Chris
;
Roper, Stuart
;
Ashman, Rachel
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549097
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