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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
9
Luxury goods
9
Luxusgüter
9
Markenimage
9
Brand management
8
Markenführung
8
Brand
6
Markenartikel
6
Creativity
5
Designation of origin
5
Herkunftsbezeichnung
5
Kreativität
5
Relationship marketing
5
Einzelhandel
4
Perception
4
Retail trade
4
Wahrnehmung
4
Comparison
3
Internet marketing
3
Marketing
3
Online-Marketing
3
Rules of origin
3
Social Web
3
Social web
3
Ursprungsregeln
3
Vergleich
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Welt
3
World
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country of origin
3
Bibliometrics
2
Bibliometrie
2
Business network
2
Consumer preferences
2
Content analysis
2
Data protection
2
Datenschutz
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Fashion
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English
5
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Aiello, Gaetano
5
Donvito, Raffaele
2
Ko, Eunju
2
Vannucci, Virginia
2
Acuti, Diletta
1
Dasmi, Costanza
1
Godey, Bruno
1
Grazzini, Laura
1
Lee, Chang Han
1
Manthiou, Aikaterini
1
Mazzoli, Valentina
1
Nechaeva, Olga
1
Pederzoli, Daniele
1
Phan, Michel Cao Tuan
1
Phau, Ian
1
Pizzi, Gabriele
1
Rokka, Joonas
1
Singh, Rahul
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Tikkanen, Henrikki
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Viglia, Giampaolo
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Journal of business research : JBR
3
Journal of retailing
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
5
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Why do you care about me? : the impact of retailers' customer care activities on customer orientation perceptions and store patronage intentions
Vannucci, Virginia
;
Dasmi, Costanza
;
Nechaeva, Olga
; …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303155
Saved in:
2
Customers' willingness to disclose personal information throughout the customer purchase journey in retailing : the role of perceived warmth
Aiello, Gaetano
;
Donvito, Raffaele
;
Acuti, Diletta
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 490-506
Persistent link: https://www.econbiz.de/10012495486
Saved in:
3
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
4
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
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