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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Relationship marketing
3
USA
3
United States
3
Betriebliche Wertschöpfung
2
Brasilien
2
Brazil
2
Company loyalty
2
Customer value
2
Kundenwert
2
Latent financial risk
2
Lieferantenmanagement
2
Loyalty programs
2
Service infusion
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Supplier relationship management
2
Value creation
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Agile incrementalism
1
Arzneimittel
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Automobilzulieferindustrie
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Automotive supplier industry
1
B-to-B-Marketing
1
Brand image
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Brand management
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Bundling strategy
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Business ethics
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Business-to-business marketing
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Charles Edward Lindblom
1
Competence
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Corporate reputation
1
Customer-company identification
1
Customer-perceived value
1
Customer–company identification
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Dienstleistungsqualität
1
E-commerce
1
Electronic Commerce
1
Ethics
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Ethik
1
Firmenimage
1
Flexible manufacturing system
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Flexibles Fertigungssystem
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Alejandro, Thomas Brashear
3
Boles, James S.
1
Brown, James
1
Groza, Mark D.
1
Kang, Jun
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Monteiro, Plínio Rafael Reis
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Ribeiro, Áurea Helena Puga
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Souza, Daniela Vilaca
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Weaven, Scott
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Marketing Intelligence and Planning Ser.
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ECONIS (ZBW)
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1
Online Relationship Marketing : The Current Landscape and Future Developments
Brown, James
-
2020
Persistent link: https://www.econbiz.de/10013042889
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2
Customer-company identification and the effectiveness of loyalty programs
Kang, Jun
;
Alejandro, Thomas Brashear
;
Groza, Mark D.
- In:
Journal of business research : JBR
68
(
2015
)
2
,
pp. 464-471
Persistent link: https://www.econbiz.de/10010472529
Saved in:
3
The outcome of company and account manager relationship quality on loyalty, relationship value and performance
Alejandro, Thomas Brashear
;
Souza, Daniela Vilaca
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 36-43
Persistent link: https://www.econbiz.de/10008907891
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