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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
17
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Brand management
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USA
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Marketing
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Brands
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Lieferantenmanagement
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Marketing mix
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Product management
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Alpert, Frank
3
Roberts, Christopher
2
Chai, Joe Choon Yean
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Malhotra, Naresh K.
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Roberts, Carissa
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Customer engagement : contemporary issues and challenges
1
Journal of retailing and consumer services
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Strategic drivers of customer and employee engagement : practical applications
Roberts, Christopher
;
Alpert, Frank
;
Roberts, Carissa
- In:
Customer engagement : contemporary issues and challenges
,
(pp. 171-192)
.
2016
Persistent link: https://www.econbiz.de/10011430758
Saved in:
2
A two-dimensional model of trust-value-loyalty in service relationships
Chai, Joe Choon Yean
;
Malhotra, Naresh K.
;
Alpert, Frank
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 23-31
Persistent link: https://www.econbiz.de/10011347848
Saved in:
3
Total customer engagement: designing and aligning key strategic elements to achieve growth
Roberts, Christopher
;
Alpert, Frank
- In:
The journal of product & brand management
19
(
2010
)
3
,
pp. 198-209
Persistent link: https://www.econbiz.de/10003993648
Saved in:
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