//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Brady, Mairead"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Marketing management
8
Marketingmanagement
8
Marketing strategy
7
Information technology
6
Social Web
6
Social web
6
Consumer behaviour
5
Informationstechnik
5
Konsumentenverhalten
5
Relationship marketing
5
Marketing
4
Betriebswirtschaftsstudium
2
Communication technologies
2
Dienstleistungshandel
2
Führungskräfte
2
Führungskräfteentwicklung
2
Graduate business education
2
Leadership development
2
Lieferkette
2
Managers
2
Marketing theory
2
Marketingtheorie
2
Predictive process
2
Social media
2
Supply chain
2
Theorie
2
Theory
2
Trade in services
2
Action learning
1
Advertising
1
Advertising literacy
1
Analphabetismus
1
Argentina
1
Automation
1
Betriebliches Informationssystem
1
Bibliometrics
1
Bibliometrie
1
Big data
1
Business cycle
1
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Aufsatz im Buch
1
Book section
1
Language
All
English
4
Author
All
Brady, Mairead
4
Claffey, Ethel
2
Fellenz, Martin R.
2
Lamest, Markus
1
Saxena, Deepak
1
Published in...
All
Journal of customer behaviour
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Qualitative market research : an international journal
1
Service science and logistics informatics : innovative perspectives
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bridging the marketing-finance divide : use of customer voice in managerial decision-making
Saxena, Deepak
;
Brady, Mairead
;
Lamest, Markus
; …
- In:
Qualitative market research : an international journal
25
(
2022
)
3
,
pp. 361-382
Persistent link: https://www.econbiz.de/10013380482
Saved in:
2
An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Claffey, Ethel
;
Brady, Mairead
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
11/12
,
pp. 1047-1079
Persistent link: https://www.econbiz.de/10012178605
Saved in:
3
A model of consumer engagement in a virtual customer environment
Claffey, Ethel
;
Brady, Mairead
- In:
Journal of customer behaviour
13
(
2014
)
4
,
pp. 325-346
Persistent link: https://www.econbiz.de/10010519721
Saved in:
4
Managing customer - centric information : the challenges of information and communication technology (ICT) deployment in service environments
Fellenz, Martin R.
;
Brady, Mairead
- In:
Service science and logistics informatics : innovative …
,
(pp. 46-64)
.
2010
Persistent link: https://www.econbiz.de/10003972963
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->