A model of consumer engagement in a virtual customer environment
Year of publication: |
2014
|
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Authors: | Claffey, Ethel ; Brady, Mairead |
Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 13.2014, 4, p. 325-346
|
Subject: | Consumer engagement | Virtual customer environment (VCE) | Value co-creation | Virtual communities | Social Web | Social web | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Deregulierung | Deregulation | Virtuelle Realität | Virtual reality |
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