An empirical study of the impact of consumer emotional engagement and affective commitment in firm-hosted virtual communities
Ethel Claffey and Mairead Brady
| Year of publication: |
2019
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|---|---|
| Authors: | Claffey, Ethel ; Brady, Mairead |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 11/12, p. 1047-1079
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| Subject: | affective commitment | consumer engagement | emotions | firm-hosted virtual communities | Social media | Social Web | Social web | Emotion | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2019.1601125 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012178605