//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Beziehungsmarketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"CHENG, YUE"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
China
45
Taiwan
31
Führungskräfte
17
Managers
17
Theorie
17
Theory
17
Consumer behaviour
16
Konsumentenverhalten
15
Firm performance
12
Corporate Governance
11
Relationship marketing
11
Unternehmenserfolg
11
Corporate governance
10
Hong Kong
10
Hongkong
10
USA
10
United States
10
Guangdong
9
Innovation
8
Agency theory
6
Dienstleistungsqualität
6
Fuzzy sets
6
Service quality
6
Technischer Fortschritt
6
Technological change
6
Efficiency
5
Japan
5
Lebensversicherung
5
Life insurance
5
Patent
5
Prinzipal-Agent-Theorie
5
Risikopräferenz
5
Risk attitude
5
Wirtschaftsreform
5
Altersvorsorge
4
Auslandsinvestition
4
Brand image
4
Confidence
4
Corporate social responsibility
4
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Lin, Cheng-Yu
3
Chou, En-Yi
2
Albaum, Gerald S.
1
Chang, Chia-Han
1
Chang, Chun-Tuan
1
Chen, I-heng
1
Cheng, Li
1
Cheng, Xusen
1
Cheng, Yu-chi
1
Cheng, Zhao-Hong
1
Di, Eh
1
Gu, Yu
1
Huang, Chien-jung
1
Hui, Chi-leung
1
Lee, Yu-Kang
1
Lin, Jiun-Sheng Chris
1
Mou, Jian
1
Poon, Patrick
1
Sum, Cheng Yu
1
Tsai, Chia-ching
1
Wang, Yue
1
Yang, Xue
1
Yang, Yung-kai
1
Yin, Cheng-Yue
1
Yin, Cheng-yue
1
Yu, Te-cheng
1
Zhang, Xiao
1
Zhu, Di
1
more ...
less ...
Published in...
All
Electronic commerce research
1
International journal of advertising : the review of marketing communications
1
International journal of retail & distribution management
1
International journal of services, economics and management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Managing service quality : MSQ ; an international journal
1
The journal of services marketing
1
The service industries journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Building a social media community around your brand : the moderating role of firm engagement tactics
Chou, En-Yi
;
Lin, Cheng-Yu
- In:
Journal of marketing management : JMM ; journal of the …
39
(
2023
)
7/8
,
pp. 702-734
Persistent link: https://www.econbiz.de/10014321540
Saved in:
2
Investigating the role of customer forgiveness following a double deviation
Lin, Cheng-Yu
;
Chou, En-Yi
- In:
The journal of services marketing
36
(
2022
)
8
,
pp. 1042-1057
Persistent link: https://www.econbiz.de/10013410768
Saved in:
3
A close look at research on pursuing the right formula for cause-related marketing advertising
Chang, Chun-Tuan
;
Cheng, Zhao-Hong
;
Lee, Yu-Kang
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 96-108
Persistent link: https://www.econbiz.de/10014233925
Saved in:
4
Double-edged sword of global demand heterogeneity : how service multinationals capture the benefits and mitigate the costs of managing customer knowledge
Cheng, Li
;
Wang, Yue
;
Zhang, Xiao
;
Zhu, Di
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013468655
Saved in:
5
The influence of service employees' nonverbal communication on customer-employee rapport in the service encounter
Lin, Cheng-Yu
;
Lin, Jiun-Sheng Chris
- In:
Journal of service management
28
(
2017
)
1
,
pp. 107-132
Persistent link: https://www.econbiz.de/10011654999
Saved in:
6
Exploring risks, advantages and interpersonal trust in buyer-salesperson relationships in direct selling in a non-western country
Poon, Patrick
;
Albaum, Gerald S.
;
Yin, Cheng-Yue
- In:
International journal of retail & distribution management
45
(
2017
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011640130
Saved in:
7
Salespersons' service quality and customer loyalty in fashion chain stores : a study in Hong Kong retail stores
Sum, Cheng Yu
;
Hui, Chi-leung
- In:
Journal of fashion marketing and management
13
(
2009
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10003847773
Saved in:
8
Interpersonal relationship building in social commerce communities : considering both swift guanxi and relationship commitment
Cheng, Xusen
;
Gu, Yu
;
Mou, Jian
- In:
Electronic commerce research
20
(
2020
)
1
,
pp. 53-80
Persistent link: https://www.econbiz.de/10012224052
Saved in:
9
The impact of customer education on customer participation, functional service quality and trust in restaurant services
Yin, Cheng-yue
;
Yang, Xue
- In:
International journal of services, economics and management
1
(
2007/09
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10003837086
Saved in:
10
Organisational justice and customer citizenship behaviour of retail industries
Di, Eh
;
Huang, Chien-jung
;
Chen, I-heng
;
Yu, Te-cheng
- In:
The service industries journal
30
(
2010
)
11/12
,
pp. 1919-1934
Persistent link: https://www.econbiz.de/10008759999
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->