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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Drennan, Judy
5
Andrews, Lynda
2
Sorensen, Anne
2
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
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Carr, Anthony
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Guibert, Nathalie
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Louriero, Sandra
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International journal of hospitality management
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ECONIS (ZBW)
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Using social media posts as resources for engaging in value co-creation : the case for social media-based cause brand communities
Sorensen, Anne
;
Andrews, Lynda
;
Drennan, Judy
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 898-922
Persistent link: https://www.econbiz.de/10011730676
Saved in:
2
Understanding value-creating practices in social media-based brand communities
Sorensen, Anne
;
Drennan, Judy
- In:
The service industries journal
37
(
2017
)
15/16
,
pp. 986-1007
Persistent link: https://www.econbiz.de/10011848008
Saved in:
3
Measuring customer equity and managing the customer asset : an explanatory study in the Australian hotels
Carr, Anthony
;
Drennan, Judy
;
Andrews, Lynda
- In:
Journal of marketing management : MM
32
(
2016
)
17/18
,
pp. 1670-1700
Persistent link: https://www.econbiz.de/10011608062
Saved in:
4
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
5
Commercial friendships between gay sales associates and straight female customers in luxury settings : a proposed theoretical framework
Rosenbaum, Mark S.
;
Russell-Bennett, Rebekah
;
Drennan, Judy
- In:
Journal of retailing and consumer services
27
(
2015
),
pp. 179-186
Persistent link: https://www.econbiz.de/10011388124
Saved in:
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