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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Lieferantenmanagement
9
Supplier relationship management
9
Relationship marketing
4
Papierindustrie
3
Pulp and paper industry
3
Transaction costs
3
Transaktionskosten
3
USA
3
United States
3
Channel relationships
2
Sales strategies
2
Supplier relations
2
Austauschtheorie
1
Betriebsgröße
1
Buyer‐seller relationships
1
Consumer behaviour
1
Contract
1
Contract theory
1
Customer satisfaction
1
Customers
1
Dauer
1
Duration
1
Firm size
1
Ian R. Macneil
1
Intertemporal choice
1
Intertemporale Entscheidung
1
Konsumentenverhalten
1
Kundenzufriedenheit
1
Marketing theory
1
Marketingtheorie
1
Paper industry
1
Perception
1
Performance measurement
1
Performance-Messung
1
Preismanagement
1
Pricing strategy
1
Productivity
1
Produktivität
1
Resource dependence approach
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English
3
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Fink, Robert C.
3
Hatten, Kenneth J.
3
James, William L.
3
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
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ECONIS (ZBW)
3
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1
Customer perceptions of dependencies in customer-supplier relationships
Fink, Robert C.
;
James, William L.
;
Hatten, Kenneth J.
- In:
Journal of strategic marketing
19
(
2011
)
1
,
pp. 73-89
Persistent link: https://www.econbiz.de/10008936989
Saved in:
2
An exploratory study of factors associated with relational exchange choices of small-, medium- and large-sized customers
Fink, Robert C.
;
James, William L.
;
Hatten, Kenneth J.
- In:
Journal of targeting, measurement and analysis for marketing
17
(
2009
)
1
,
pp. 39-53
Persistent link: https://www.econbiz.de/10003830414
Saved in:
3
Duration and relational choices : time based effects of customer performance and environmental uncertainty on relational choice
Fink, Robert C.
;
James, William L.
;
Hatten, Kenneth J.
- In:
Industrial marketing management : the international …
37
(
2008
)
4
,
pp. 367-379
Persistent link: https://www.econbiz.de/10003733181
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