Duration and relational choices : time based effects of customer performance and environmental uncertainty on relational choice
Year of publication: |
2008
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Authors: | Fink, Robert C. ; James, William L. ; Hatten, Kenneth J. |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 37.2008, 4, p. 367-379
|
Subject: | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement | Marketingtheorie | Marketing theory |
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