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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
16
Konsumentenverhalten
16
Einzelhandel
9
Retail trade
9
USA
9
United States
9
Preismanagement
8
Pricing strategy
8
Cruise
7
Kreuzfahrt
7
Sales promotion
6
Verkaufsförderung
6
Online retailing
5
Online-Handel
5
Einzelhandelspreis
4
Food retailing
4
Internet marketing
4
Lebensmitteleinzelhandel
4
Online-Marketing
4
Relationship marketing
4
Retail price
4
Benchmarking
3
Cruise industry
3
Dienstleistungsqualität
3
Low-cost strategy
3
Niedrigpreisstrategie
3
Preisdifferenzierung
3
Price discrimination
3
Rabatt
3
Rebate
3
Retailing
3
Revenue management
3
Revenue-Management
3
Service quality
3
Social Web
3
Social web
3
Benzin
2
Brand image
2
Brand management
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English
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Gauri, Dinesh Kumar
3
Ailawadi, Kusum L.
1
Beauchamp, J. P.
1
Comprix, Joseph
1
Donthu, Naveen
1
Gauri, Dinesh K.
1
Golmohammadi, Alireza
1
Havakhor, Taha
1
Jindal, Rupinder P.
1
Kwortnik, Robert
1
Li, Wanyu
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Ma, Yu
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Shankar, Venkatesh
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Sun, Xiaodong
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International journal of hospitality management
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of retailing
1
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ECONIS (ZBW)
4
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1
Complaint publicization in social media
Golmohammadi, Alireza
;
Havakhor, Taha
;
Gauri, Dinesh Kumar
- In:
Journal of marketing
85
(
2021
)
6
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012662135
Saved in:
2
Omnichannel battle between Amazon and Walmart : is the focus on delivery the best strategy?
Jindal, Rupinder P.
;
Gauri, Dinesh Kumar
;
Li, Wanyu
;
Ma, Yu
- In:
Journal of business research : JBR
122
(
2021
),
pp. 270-280
Persistent link: https://www.econbiz.de/10012420402
Saved in:
3
Exploring behavioral differences between new and repeat cruisers to a cruise brand
Sun, Xiaodong
;
Kwortnik, Robert
;
Gauri, Dinesh Kumar
- In:
International journal of hospitality management
71
(
2018
),
pp. 132-140
Persistent link: https://www.econbiz.de/10011849644
Saved in:
4
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
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