Exploring behavioral differences between new and repeat cruisers to a cruise brand
Year of publication: |
April 2018
|
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Authors: | Sun, Xiaodong ; Kwortnik, Robert ; Gauri, Dinesh Kumar |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 71.2018, p. 132-140
|
Subject: | Cruise industry | Cruise loyalty | Behavioral segmentation | Kreuzfahrt | Cruise | Konsumentenverhalten | Consumer behaviour | Urlaubsverhalten | Holiday behaviour | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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