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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Bundling strategy
35
Leistungsbündel
35
Industrie
23
Manufacturing industries
23
Business model
19
Geschäftsmodell
19
Innovation
15
Business services
14
Unternehmensdienstleistung
14
Dienstleistungssektor
13
Service industry
13
Capital goods industry
12
Investitionsgüterindustrie
12
Digitalisierung
10
Digitization
10
Dienstleistung
9
Innovation management
8
Innovationsmanagement
8
Schweiz
8
Service management
8
Services
8
Switzerland
8
Dienstleistungsmanagement
7
Dienstleistungsqualität
7
Dynamic capabilities
7
Dynamische Kompetenzen
7
Management
7
Service quality
7
Servitization
7
China
6
Internet der Dinge
6
Organisationsstruktur
6
Organisatorischer Wandel
6
Organizational change
6
Organizational structure
6
Relationship marketing
6
Strategisches Management
6
B-to-B-Marketing
5
Business model innovation
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English
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German
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Gebauer, Heiko
6
Enquist, Bo
1
Gassmann, Oliver
1
Johnson, Mikael
1
Joncourt, Simon
1
Kindström, Daniel
1
Kohtamäki, Marko
1
Kowalkowski, Christian
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Parida, Vinit
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Patel, Pankaj
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Saul, Caroline Jennings
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Journal of business-to-business marketing
1
Managing service quality : MSQ ; an international journal
1
Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg
1
Technological forecasting & social change : an international journal
1
The journal of business & industrial marketing
1
Universia business review : UBR
1
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ECONIS (ZBW)
6
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1
The relationship between digitalization and servitization : the role of servitization in capturing the financial potential of digitalization
Kohtamäki, Marko
;
Parida, Vinit
;
Patel, Pankaj
; …
- In:
Technological forecasting & social change : an …
151
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012229719
Saved in:
2
Services in product-oriented companies : past, present, and future
Gebauer, Heiko
;
Joncourt, Simon
;
Saul, Caroline Jennings
- In:
Universia business review : UBR
(
2016
)
49
,
pp. 32-53
Persistent link: https://www.econbiz.de/10011685960
Saved in:
3
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
Saved in:
4
Dienstleistungsinnovation durch Service Engineering
Gassmann, Oliver
;
Gebauer, Heiko
- In:
Praxiswissen Innovationsmanagement : von der Idee zum …
,
(pp. 179-195)
.
2011
Persistent link: https://www.econbiz.de/10008738237
Saved in:
5
Value co-creation as a determinant of success in public transport services : a study of the Swiss Federal Railway operator (SBB)
Gebauer, Heiko
;
Johnson, Mikael
;
Enquist, Bo
- In:
Managing service quality : MSQ ; an international journal
20
(
2010
)
6
,
pp. 511-530
Persistent link: https://www.econbiz.de/10008778627
Saved in:
6
An investigation of antecedents for the development of customer support services in manufacturing companies
Gebauer, Heiko
- In:
Journal of business-to-business marketing
14
(
2007
)
3
,
pp. 59-93
Persistent link: https://www.econbiz.de/10003522348
Saved in:
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