Dienstleistungsinnovation durch Service Engineering
Year of publication: |
2011
|
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Authors: | Gassmann, Oliver ; Gebauer, Heiko |
Published in: |
Praxiswissen Innovationsmanagement : von der Idee zum Markterfolg. - München : Hanser, ISBN 3-446-42285-4. - 2011, p. 179-195
|
Subject: | Dienstleistungsinnovation | Service innovation | Innovationsmanagement | Innovation management | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing |
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