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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
4
Konsumentenverhalten
4
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Service quality
3
Brand management
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Markenführung
2
Relationship marketing
2
Social Web
2
Social web
2
Advertising
1
Brand
1
Brand image
1
Brand loyalty
1
Communication media
1
Corporate reputation
1
Customer retention
1
Czech Republic
1
Digital culture
1
Digitalisierung
1
Digitization
1
Einzelhandel
1
Fernsehen
1
Firmenimage
1
Gender
1
Geschlecht
1
Hypothek
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Internet marketing
1
Kommunikationsmedien
1
Kundenbindung
1
Markenartikel
1
Markenimage
1
Markentreue
1
Measurement
1
Media industries
1
Mediensektor
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English
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Ghaffar, Abdul
2
Islam, Tahir
2
Kincl, Tomas
2
Hakeem, Abdul
1
Islam, Fazila
1
Khan, Muhammad Mumtaz
1
Sharma, Anshuman
1
Sheikh, Altaf Ahmed
1
Soomro, Suhaib Ahmed
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Zaidi, Syed Shahid Zaheer
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
2
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Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty
Soomro, Suhaib Ahmed
;
Ghaffar, Abdul
;
Zaidi, Syed …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 207-230
Persistent link: https://www.econbiz.de/10014511629
Saved in:
2
The role of service quality in enhancing brand authenticity through the moderation effect of corporate social responsibility (CSR)
Ghaffar, Abdul
;
Islam, Tahir
;
Kincl, Tomas
;
Hakeem, Abdul
; …
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
3
,
pp. 475-494
Persistent link: https://www.econbiz.de/10014319623
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