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Beziehungsmarketing
Brand management
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Kohli, Chiranjeev
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Ebrahimi, Mahdi
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Leingpibul, Thaweephan
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The journal of product & brand management
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The journal of business strategy
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ECONIS (ZBW)
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Death bells? : branding in the age of smartphones and AI
Kohli, Chiranjeev
;
Ebrahimi, Mahdi
;
Granitz, Neil
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 399-405
Persistent link: https://www.econbiz.de/10014468414
Saved in:
2
Why pays the price for loyalty? : the role of self-consciousness
Long Tolbert, Sylvia
;
Kohli, Chiranjeev
;
Suri, Rajneesh
- In:
The journal of product & brand management
23
(
2014
)
4/5
,
pp. 349-361
Persistent link: https://www.econbiz.de/10010422952
Saved in:
3
The comparative influence of manufacturer and retailer brands on customers' purchase behavior
Leingpibul, Thaweephan
;
Broyles, S. Allen
;
Kohli, Chiranjeev
- In:
The journal of product & brand management
22
(
2013
)
3
,
pp. 208-217
Persistent link: https://www.econbiz.de/10009769841
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