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~subject:"Beziehungsmarketing"
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Search: person:"Peluso, Alessandro M."
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Beziehungsmarketing
Consumer behaviour
22
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Brand image
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Emotion
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Markenimage
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Advertising effects
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Elderly people
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Human Resource Management
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KMU
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Guido, Gianluigi
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Peluso, Alessandro M.
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Pino, Giovanni
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Amatulli, Cesare
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Prete, M. Irene
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Customer-centric marketing strategies : tools for building organizational performance
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The journal of product & brand management
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ECONIS (ZBW)
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Perceived images and vocations of local territorial systems : implications for place branding strategies
Pino, Giovanni
;
Guido, Gianluigi
;
Peluso, Alessandro M.
- In:
The journal of product & brand management
24
(
2015
)
3
,
pp. 287-302
Persistent link: https://www.econbiz.de/10011378302
Saved in:
2
Customer-centric strategies in place marketing : an analysis of places' identities and perceived images
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Prete, M. Irene
; …
- In:
Customer-centric marketing strategies : tools for …
,
(pp. 435-452)
.
2013
Persistent link: https://www.econbiz.de/10009669509
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