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Beziehungsmarketing
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Journal of hospitality & leisure marketing : the international forum for research, theory & practice
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The marketing review
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Mobile app stickiness (MASS) and mobile interactivity : a conceptual model
Furner, Christopher P.
;
Racherla, Pradeep
;
Babb, Jeffry S.
- In:
The marketing review
14
(
2014
)
2
,
pp. 163-188
Persistent link: https://www.econbiz.de/10010417122
Saved in:
2
eCRM system adoption by hospitality organizations : a technology-organization-environment (TOE) framework
Racherla, Pradeep
;
Hu, Clark
- In:
Journal of hospitality & leisure marketing : the …
17
(
2008
)
1/2
,
pp. 30-58
Persistent link: https://www.econbiz.de/10003766542
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