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Beziehungsmarketing
Consumer behaviour
8
Konsumentenverhalten
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Internet marketing
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Marketing management
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Marketingmanagement
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Online-Marketing
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Brand management
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Markenführung
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Mobilkommunikation
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Branding
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Innovation adoption
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Innovationsakzeptanz
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Mobile Business
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Mobile business
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Relationship marketing
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Wireless communications
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4Cs
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China
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Consumer acceptance of new marketing platforms
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Innovation diffusion
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Jugendliche
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Learning
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Lernen
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digital marketing
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Rohm, Andrew J.
3
Hamilton, Mitchell
2
Kaltcheva, Velitchka D.
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Köhler, Clemens F.
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Ruyter, Ko de
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Wetzels, Martin
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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Hashtags and handshakes : consumer motives and platform use in brand-consumer interactions
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
The journal of consumer marketing
33
(
2016
)
2
,
pp. 135-144
Persistent link: https://www.econbiz.de/10011524154
Saved in:
2
Social media and value creation : the role of interaction satisfaction and interaction immersion
Hamilton, Mitchell
;
Kaltcheva, Velitchka D.
;
Rohm, Andrew J.
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 121-133
Persistent link: https://www.econbiz.de/10011616016
Saved in:
3
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
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