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~subject:"Beziehungsmarketing"
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Search: person:"Ruiz Molina, Maria Eugenia"
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Beziehungsmarketing
Relationship marketing
24
Einzelhandel
23
Retail trade
23
Customer satisfaction
16
Kundenzufriedenheit
16
Consumer behaviour
15
Konsumentenverhalten
15
Spain
15
Service quality
14
Spanien
14
Dienstleistungsqualität
13
Brand image
7
Information technology
7
Informationstechnik
7
Lieferantenmanagement
7
Markenimage
7
Supplier relationship management
7
Brand management
6
Innovation
6
Markenführung
6
Loyalty
5
Satisfaction
5
Confidence
4
E-commerce
4
Electronic Commerce
4
Hotel industry
4
Hotellerie
4
Nachhaltige Entwicklung
4
Sustainability
4
Sustainable development
4
Vertrauen
4
satisfaction
4
Beschwerdemanagement
3
Brand equity
3
Complaint management
3
Customer value
3
Gender
3
Geschlecht
3
Kundenwert
3
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13
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1
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Article
24
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23
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23
Aufsatz im Buch
1
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1
Conference paper
1
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English
24
Author
All
Gil Saura, Irene
18
Ruiz-Molina, María-Eugenia
9
Berenguer Contrí, Gloria
5
Ruiz-Molina, Maria-Eugenia
5
Šerić, Maja
4
Moliner-Velázquez, Beatriz
3
Ruiz-Molina, Maria Eugenia
3
Ruiz-Molina, María Eugenia
3
Fayos-Gardó, Teresa
2
Frasquet Deltoro, Marta
2
Gallarza-Granizo, Martina G.
2
Mollá Descals, Alejandro
2
Ruiz Molina, Maria Eugenia
2
Ruiz Molina, María Eugenia
2
Servera-Francés, David
2
Corraliza-Zapata, Amparo
1
Fayos-Gardo, Teresa
1
Gil, Roberto
1
Juma-Michilena, Israel
1
Michel, Geraldine
1
Michel, Géraldine
1
Moise, Mihaela Simona
1
Moliner Valázquez, Beatriz
1
Moliner-Velazquez, Beatriz
1
Schlosser, Christopher
1
Servera Francés, David
1
Sánchez-González, Irene
1
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Published in...
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The international review of retail, distribution and consumer research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
The journal of brand management : an international journal
3
International journal of hospitality management
2
International journal of retail & distribution management
2
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
International journal of retail and distribution management
1
Journal of industrial and business economics
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of retailing and consumer services
1
Journal of vacation marketing : an international journal
1
The journal of consumer marketing
1
The journal of services marketing
1
The service industries journal
1
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ECONIS (ZBW)
24
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1
How to generate economic satisfaction in B2B contexts? : the role of value co-creation and relationship quality
Berenguer Contrí, Gloria
;
Gil Saura, Irene
; …
- In:
Journal of industrial and business economics
51
(
2024
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014512487
Saved in:
2
Does sustainability drive to create store equity? : a proposal through image, quality and loyalty
Sánchez-González, Irene
;
Gil Saura, Irene
; …
- In:
International journal of retail and distribution management
50
(
2022
)
6
,
pp. 708-727
Persistent link: https://www.econbiz.de/10013398102
Saved in:
3
Customer value in Quick-Service Restaurants : a cross-cultural study
Gallarza-Granizo, Martina G.
;
Ruiz-Molina, María-Eugenia
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012241407
Saved in:
4
Can the retailer's ICT enhance the impact of service recovery efforts on customer satisfaction?
Ruiz-Molina, Maria-Eugenia
;
Fayos-Gardo, Teresa
; …
- In:
Journal of relationship marketing : innovations and …
19
(
2020
)
4
,
pp. 329-354
Persistent link: https://www.econbiz.de/10012312409
Saved in:
5
Influence of environmental practices on brand equity, satisfaction and word of mouth
Moise, Mihaela Simona
;
Gil Saura, Irene
;
Šerić, Maja
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 646-657
Persistent link: https://www.econbiz.de/10012120864
Saved in:
6
Strengthening relational ties and building loyalty through relational innovation and technology : evidence from Spanish hotel guests
Gil Saura, Irene
;
Ruiz-Molina, María-Eugenia
; …
- In:
Big data and innovation in tourism, travel, and …
,
(pp. 183-211)
.
2019
Persistent link: https://www.econbiz.de/10012006200
Saved in:
7
The causal relationship between store equity and loyalty : testing two alternative models in retailing
Gil Saura, Irene
;
Šerić, Maja
;
Ruiz-Molina, María Eugenia
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 193-208
Persistent link: https://www.econbiz.de/10011724575
Saved in:
8
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta
;
Mollá Descals, Alejandro
; …
- In:
International journal of retail & distribution management
45
(
2017
)
6
,
pp. 608-625
Persistent link: https://www.econbiz.de/10011747850
Saved in:
9
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
10
Analysing the fulfilment of service recovery paradox in retailing
Fayos-Gardó, Teresa
;
Moliner-Velázquez, Beatriz
; …
- In:
The international review of retail, distribution and …
27
(
2017
)
4
,
pp. 369-389
Persistent link: https://www.econbiz.de/10011772407
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