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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Corporate social responsibility
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corporate social responsibility
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Swaen, Valérie
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Bruneau, Virginie
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Démoulin, Nathalie
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Pauwels-Delassus, Véronique
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Zidda, Pietro
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Journal of business research : JBR
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ECONIS (ZBW)
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Impact of customers' perceptions regarding corporate social responsibility and irresponsibility in the grocery retailing industry : the role of corporate reputation
Swaen, Valérie
;
Démoulin, Nathalie
;
Pauwels-Delassus, …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 709-721
Persistent link: https://www.econbiz.de/10012545113
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2
Are loyalty program members really engaged? : measuring customer engagement with loyalty programs
Bruneau, Virginie
;
Swaen, Valérie
;
Zidda, Pietro
- In:
Journal of business research : JBR
91
(
2018
),
pp. 144-158
Persistent link: https://www.econbiz.de/10011902864
Saved in:
3
Etude des perceptions et des réactions des consommateurs face aux activités citoyennes des entreprises : application à deux catégories de produits
Swaen, Valérie
-
2004
Persistent link: https://www.econbiz.de/10003987066
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