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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
China
45
Theorie
11
Theory
11
Consumer behaviour
10
Innovation
10
Konsumentenverhalten
10
Taiwan
9
Customer satisfaction
7
Kundenzufriedenheit
7
Social network
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Soziales Netzwerk
7
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6
Innovation management
6
Innovationsmanagement
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Relationship marketing
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Schock
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Shock
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Unternehmensnetzwerk
6
Arbeitsgruppe
5
Arbeitszufriedenheit
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Brand image
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Brand management
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Firm performance
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Geldpolitik
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Job satisfaction
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Knowledge transfer
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Markenführung
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Markenimage
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Monetary policy
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Multinationales Unternehmen
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New product development
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Online retailing
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Online-Handel
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Produktentwicklung
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Social capital
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English
6
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Wu, Wann-Yih
5
Anridho, Nadia
1
Chan, C. Y.
1
Duong, Giang Huong
1
Huang, Stephen Chi-Tsun
1
Ip, W. H.
1
Liao, Yingkai
1
Liu, Tsung-Chi
1
Long Hoang Le
1
Lu, Z. M.
1
Nguyen Thi Truong Sa
1
Qomariyah, Alfiyatul
1
Quyen, Phan Thi Phu
1
Rivas, Adriana A. Amaya
1
Warden, Clyde A.
1
Wu, C. H.
1
Zheng, Y.
1
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Information systems and e-business management : ISeB
1
International journal of hospitality management
1
International journal of services and standards
1
International journal of services technology and management
1
Journal of retailing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
6
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1
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
2
The integration between service value and service recovery in the hospitality industry : an application of QFD and ANP
Wu, Wann-Yih
;
Qomariyah, Alfiyatul
;
Nguyen Thi Truong Sa
; …
- In:
International journal of hospitality management
75
(
2018
),
pp. 48-57
Persistent link: https://www.econbiz.de/10011944943
Saved in:
3
How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih
;
Quyen, Phan Thi Phu
;
Rivas, Adriana A. Amaya
- In:
Information systems and e-business management : ISeB
15
(
2017
)
3
,
pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
Saved in:
4
The antecedents of brand loyalty : a meta-analysis study
Wu, Wann-Yih
;
Anridho, Nadia
- In:
International journal of services and standards
11
(
2016
)
3
,
pp. 242-260
Persistent link: https://www.econbiz.de/10011641312
Saved in:
5
A case study on multimedia e-tailing services : can watermarks help build customer relationship?
Wu, C. H.
;
Ip, W. H.
;
Chan, C. Y.
;
Zheng, Y.
;
Lu, Z. M.
- In:
International journal of services technology and management
14
(
2010
)
1
,
pp. 58-76
Persistent link: https://www.econbiz.de/10003978023
Saved in:
6
Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.
;
Huang, Stephen Chi-Tsun
;
Liu, Tsung-Chi
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
Saved in:
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