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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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14
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Yi, Yu-il
2
Hong, Jung Kee
1
Hong, Jung-kee
1
Lu, Cuilian
1
Yu Yi
1
Zhou, Yanju
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Asia Pacific journal of marketing and logistics
1
Journal of financial services marketing : JFSM
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
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Reward me or charity : the impact of mobile e-commerce platforms' loyalty programme reward types on participation intention
Zhou, Yanju
;
Lu, Cuilian
;
Yu Yi
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2122-2144
Persistent link: https://www.econbiz.de/10014430210
Saved in:
2
Bancassurance in East Asia : cultural impact on customers' cross-buying behaviour
Hong, Jung Kee
;
Yi, Yu-il
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
3
,
pp. 234-247
Persistent link: https://www.econbiz.de/10010497744
Saved in:
3
Determinants of cross-buying intentions in banking services in collectivistic culture
Hong, Jung-kee
;
Yi, Yu-il
- In:
The international journal of bank marketing : IJBM
30
(
2012
)
5
,
pp. 328-358
Persistent link: https://www.econbiz.de/10009581848
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