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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Customer integration
4
Kundenintegration
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Theorie
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Theory
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Bundling strategy
3
Cross-cultural management
3
Dienstleistungssektor
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Interkulturelles Management
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Leistungsbündel
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Lieferantenmanagement
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Service industry
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Supplier relationship management
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B-to-B-Marketing
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Business-to-business marketing
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Experiment
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Globalisierung
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Globalization
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Relationship marketing
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Welt
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World
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Betriebliche Wertschöpfung
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Business organization
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Business-to-business
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Change Management
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Co-Production
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Content Management
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Culture
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Customer journey
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Customer relationship management
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Customization
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Deutschland
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Dienstleistungsangebot
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Dienstleistungsmanagement
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Digital content marketing
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Zimmer, Marcus
2
Karjaluoto, Heikki
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Mero, Joel
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Munnukka, Juha
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Salonen, Anna
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Scholze, Christoph
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Wangenheim, Florian von
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Marketing von Solutions : innovative Ansätze und Best Practices
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ECONIS (ZBW)
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Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
2
Kundenbindungsmanagement von B2B-Lösungen
Zimmer, Marcus
;
Scholze, Christoph
;
Wangenheim, Florian von
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 109-130)
.
2010
Persistent link: https://www.econbiz.de/10008736881
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