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~subject:"Beziehungsmarketing"
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Search: subject:"Advertising Agencies"
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Beziehungsmarketing
Werbewirtschaft
18
Advertising
17
Advertising agencies
17
Advertising industry
17
advertising agencies
16
Werbung
13
Advertising Agencies
6
Marketingmanagement
6
Creativity
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Kreativität
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Marketing management
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Relationship marketing
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United States
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Advertising executives
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Werbeagentur
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Agency theory
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Biography
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History
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Management
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Marketing
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Organisatorischer Wandel
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Organizational change
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Perceived Risk
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Prinzipal-Agent-Theorie
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Professional Services
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Public relations
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USA
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advertising award shows
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creative success
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fake campaigns
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marketing
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new business
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partial least squares
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Öffentlichkeitsarbeit
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20th century
1
A SHARE OF VOLUME OF ADVERTISING EXPENSES
1
A TREND
1
ADVERTISING AGENCIES
1
ADVERTISING SERVICES
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Katavelos, Antonios
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Katsonis, Nikolaos
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Keegan, Brendan James
1
Laurie, Sally
1
Levin, Elizabeth
1
Mortimer, Kathleen
1
Quach, Sara
1
Rowley, Jennifer
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Thaichon, Paramaporn
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Theocharis, Dimitrios
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Tonge, Jane
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Tsekouropoulos, Georgios
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European journal of marketing : EJM
1
International journal of technology marketing : IJTMkt
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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How to achieve true integration : the impact of integrated marketing communication on the client/agency relationship
Laurie, Sally
;
Mortimer, Kathleen
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
3/4
,
pp. 231-252
Persistent link: https://www.econbiz.de/10012178371
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2
Advertising agency selection, customer retention and satisfaction factors : an exploratory research in the Greek advertising market
Katsonis, Nikolaos
;
Tsekouropoulos, Georgios
; …
- In:
International journal of technology marketing : IJTMkt
13
(
2019
)
2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10012140190
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3
Marketing agency - client relationships : towards a research agenda
Keegan, Brendan James
;
Rowley, Jennifer
;
Tonge, Jane
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1197-1223
Persistent link: https://www.econbiz.de/10011725667
Saved in:
4
The impact of creative competence and project management on longevity of the client-advertising agency relationship
Levin, Elizabeth
;
Thaichon, Paramaporn
;
Quach, Sara
- In:
The journal of business & industrial marketing
31
(
2016
)
2
,
pp. 274-286
Persistent link: https://www.econbiz.de/10011486558
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