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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
7
Konsumentenverhalten
7
Experiential values
5
Customer satisfaction
3
Dienstleistungsqualität
3
Kundenzufriedenheit
3
Online retailing
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Online-Handel
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experiential values
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Event marketing
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Event-Marketing
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Experientially oriented attendees
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Festival destination loyalty
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Food and wine festival
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Website
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e-retailer
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Altersgruppe
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Behavioral Intentions
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Big event
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Brand
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Co-creation
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Customer journey
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Designation of origin
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Emotion
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Emotional response
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Experiential Values
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Flora Exposition
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Laroche, Michel
2
Mazaheri, Ebrahim
2
Shobeiri, Saeed
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Alamanos, Eleftherios
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Papagiannidis, Savvas
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Tueanrat, Yanika
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Journal of marketing communications
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Journal of retailing and consumer services
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The service industries journal
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ECONIS (ZBW)
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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
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2
Creating the right customer experience online : the influence of culture
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 270-290
Persistent link: https://www.econbiz.de/10011852960
Saved in:
3
Improving customer website involvement through experiential marketing
Shobeiri, Saeed
;
Mazaheri, Ebrahim
;
Laroche, Michel
- In:
The service industries journal
34
(
2014
)
11/12
,
pp. 885-900
Persistent link: https://www.econbiz.de/10010394605
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