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~subject:"Beziehungsmarketing"
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Search: subject:"Hybrid offerings"
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Beziehungsmarketing
Bundling strategy
5
Leistungsbündel
5
Hybrid offerings
4
Relationship marketing
4
Servitization
4
Consumer behaviour
2
Customer integration
2
Customer value
2
Dienstleistung
2
Innovation
2
Innovation management
2
Innovationsmanagement
2
Konsumentenverhalten
2
Kundenintegration
2
Kundenwert
2
Services
2
Value in use
2
hybrid offerings
2
Absorption
1
Absorptive capacity
1
B-to-B-Marketing
1
Betriebliche Wertschöpfung
1
Business model
1
Business-to-business marketing
1
Co-creation
1
Contract specificity
1
Controlling
1
Customer satisfaction
1
Customer success management
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Digitalisierung
1
Digitization
1
Erfolgsfaktor
1
Geschäftsmodell
1
Goods
1
Güter
1
Innovation performance
1
Inter-firm cooperation
1
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English
4
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Arrigo, Elisa
1
Becerril-Arreola, Rafael
1
Behl, Abhishek
1
Evanschitzky, Heiner
1
Kamboj, Shampy
1
Kleinaltenkamp, Michael
1
Pereira, Vijay
1
Prohl-Schwenke, Katharina
1
Rammal, Hussain
1
Sarmah, Bijoylaxmi
1
Schaarschmidt, Mario
1
Seldin, Daniel
1
Sharma, Kirti
1
Srinivasan, Raji
1
Walsh, Gianfranco
1
Zhou, Chen
1
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Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal of marketing
1
Journal of service research : JSR
1
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ECONIS (ZBW)
4
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1
Customer involvement and servitization in
hybrid
offerings
: moderating role of digitalization and co-creation
Behl, Abhishek
;
Kamboj, Shampy
;
Sarmah, Bijoylaxmi
; …
- In:
International marketing review
40
(
2023
)
4
,
pp. 739-773
Persistent link: https://www.econbiz.de/10014469953
Saved in:
2
How business customers judge customer success management
Prohl-Schwenke, Katharina
;
Kleinaltenkamp, Michael
- In:
Industrial marketing management : the international …
96
(
2021
),
pp. 197-212
Persistent link: https://www.econbiz.de/10013194573
Saved in:
3
Customer interaction and innovation in
hybrid
offerings
: investigating moderation and mediation effects for goods and services innovation
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Evanschitzky, …
- In:
Journal of service research : JSR
21
(
2018
)
1
,
pp. 119-134
Persistent link: https://www.econbiz.de/10011855783
Saved in:
4
Service satisfaction-market share relationships in partnered
hybrid
offerings
Becerril-Arreola, Rafael
;
Zhou, Chen
;
Srinivasan, Raji
; …
- In:
Journal of marketing
81
(
2017
)
5
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011749865
Saved in:
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