Silaban, Pantas H.; Chen, Wen-Kuo; Eunike, Ixora Javanisa; … - In: Cogent business & management 10 (2023) 1, pp. 1-22
restaurants. However, the question remains as to how managers should best combine the five senses to satisfy customers. More … traditional restaurants, this study proposes a model for satisfying customers. In addition, it aims to leverage methodologies that … study hypotheses were tested on a sample of 525 Indonesians who dined at traditional restaurants. Data analysis was …