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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
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Symbolism
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symbolism
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ECONIS (ZBW)
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The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583049
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2
How product design affects repurchase intention, eWOM, and museum visit intention : museum mystery boxes in China
Lin, Feng
;
Ryu, Kisang
- In:
Journal of travel and tourism marketing
40
(
2023
)
5
,
pp. 434-451
Persistent link: https://www.econbiz.de/10014369822
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3
Why does this brand speak to me? : conceptualization, scale development, and validation of brand relevance
Guèvremont, Amélie
;
Durif, Fabien
;
Grappe, Cindy G.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 609-629
Persistent link: https://www.econbiz.de/10012549621
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4
Romantic brand love : a conceptual analysis
Sarkar, Abhigyan
- In:
The marketing review
13
(
2013
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10010247033
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5
Relating hedonism and business context to customer appearance
Vilnai-Yavetz, Iris
;
Gilboa, Shaked
- In:
Services marketing quarterly
37
(
2016
)
3
,
pp. 141-155
Persistent link: https://www.econbiz.de/10011537846
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6
The effects of corporate brand
symbolism
on consumer satisfaction and loyalty : evidence from Australia
Anisimova, Tatiana
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 481-498
Persistent link: https://www.econbiz.de/10011583382
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