Sajjad, Muhammad; Zaman, Umer - In: Journal of open innovation : technology, market, and … 6 (2020) 3/93, pp. 1-17
The breakneck pace of digital technologies has created a dramatic shift in marketing campaigns to engage users through … unique and innovative experiences. Focusing on the same grounds, this study relates the market engagement with users’ loyalty … hypotheses. Data were collected through structured questionnaire aimed at referral groups i.e., habitual users of Facebook. A …